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Mobilechakki owned by AATAWALA Technologies Pvt ltd

App based on demand doorstep grain grinding solution.

India, Rajasthan
Market: Food industry, Franchising
Stage of the project: Operating business

Date of last change: 28.06.2021
Min amount of loan
$  1.000.000
Estimated yield
8 % a year
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0
Total required
$ 5.000.000
Rating
equalizer from 1000
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Idea

App based on demand our spv built on tata ace will go to customer doorstep and after taking approval regarding grains quality (from variety of available pre cleaned grains packed in transparent pouch) grinds with cool grinding technology based on clean energy 10 kg flour within 4 minutes and receive payment as per customer convenience COD or net banking .

Current Status

This is a D2C business model, commercial started 2 months back in Hanumangarh ( Rajasthan) . We are operating with one van ,served 600 families and generated a revenue of INR 133280 upto may 2021.

Market

Initially we are targeting wheat flour ( major food ingredient in north ,west and central india ) but eventually every house is customer as somehow everyone consuming flour as rice flour (in Southern india for idli , dosa ,akki roti ) or Gram flour ( besan , urad flour-in south for mixing in idli dosa vada etc ) , Corn (makki) flour in Punjab or millet ( bajra ) flour in Rajasthan .

If we talk precisely of only wheat flour for India than market size is

Urban India Market :9.79 Bn $
Rural India Market .:19.00 Bn$

Problem or Opportunity

India, still is an eat-at-home nation .A cautious person always wants to feed his /her family pure and hygienic food. Flour is main staple food in India . There are two main sources i.e packaged flour and local chakki shop. The credibility of both is always suspicious regarding hygiene ,stale , adulteration grain quality used and how it is processed . No one can predict quality of wheat grain used by seeing flour .
We help people to choose, procure and get grind at door step pure and fresh flour conveniently.

Competitors

Every one who requires wheat flour will be a customer .
Present options of procurement of whole wheat flour( aata) for customers are as below :
1) Buying and storing wheat & having Chakki (Grinder) at home
Advantage : Fresh, hygienic, and zero adulteration
Disadvantage: storage space , labor oriented, time consuming as personal involvement , no scientific way of storage can cause wheat mite
2) Buying and storing wheat & grinding done by Chakki (Grinder) in locality
Advantage : Fresh
Disadvantage: Chances of adulteration, time consuming
3) Buying packaged flour
Advantage : Easily available, hassle free
Disadvantage: Processed few days back, indecisive for quality of wheat and hygiene , chances of adulteration , extraction of dietary fiber ( choker ) .

At present we will target urban India . Initially with cities with population more than 10 lac and later on in cities with population having more than 1 lac & below 10 lac and further around 2500 towns with population more than 10000 and above .

Advantages or differentiators

In present scenario it is a new concept of procuring whole wheat flour of at site on demand cool grinding with zero carbon emission with choice of grain to customer.
Still It is observed that in present procurement system 80% of whole wheat flour is milled by unorganized small chakki mills and remaining 20% by organized mills. Besides leading brands, there are more than 500 regional brands in India.
Apart of having new concept affordable price, branding, the quality of product offerings with freshness, hygiene and purity, on demand service & having intellectual rights,the biggest advantage is a every mothers smile and satisfaction of serving roti(bread) made of fresh flour(aata) ( grinded in front ) to her family .
There is no trustworthy product for Diabetic patients and Gluten allergic patients.
At present we have started serving a LOW GI Sugar Release Control flour ( without wheat of 10 other ingredients) of GI value below 35 in comparison to wheat GI 75 , which prevents the spike of sugar level after food intake

Finance

Our main revenue streams:
1.Difference in rate of wheat (farm to customer) .
2.Franchise fees
3.Application uses charges
Based on farm to customer concept, bulk buying from farmers and cleaning and processing done and selling to end user, gives a marginal gap for fixing price of basic ingredient of main course of food
Average revenue of a sale is rs 400 (10kg /5kg ) .Our business model is franchise business model and we will give Rs 130 per call(customer ) to our driver/van partner and 4% commission to wheat handling and charging station partner .A marginal gap in rate of wheat is 10-12 per kg of different variety gives a total revenue after cost of wheat from 60 to 80 rs per customer .

Loan terms

60 months

Interest rate, %

8

Type of pledge

Another

Pledge and assets

Convertible Debt

Business model

India, which still is an eat-at-home nation having Average consumption of wheat flour in major parts of urban India is 9 kg per capita per month. Assuming a family of a couple and a child we expect at least 20kg consumption means a fortnight refill of 10 kg will be required. A cautious person always wants to feed his /her family pure and hygienic food and if he gets that at hassle free and affordable price definitely will be a customer. we are in D2C model .

App based On demand our Van (designed on TATA Ace) goes to customer, show the pre cleaned grain quality packed in transparent pouch in raw form and grind (without any pollution based on clean energy )after approval of customer regarding quality of wheat within 3-4 minutes for 10kg of wheat flour and payment will be received either digitally or by cash as per customer comfort

Solution (product or service)

App based On demand our SPV (designed on TATA Ace) goes to customer, show the pre cleaned grain quality packed in transparent pouch in raw form and grind (without any pollution based on clean energy ) after approval of customer regarding quality of wheat within 3-4 minutes for 10kg of wheat flour and payment will be received either digitally or by cash as per customer comfort .

Team or Management

Risks

We are dealing in basic necessity product of almost everyone except only rice eater . Still we have some risk involved like small pocket , small team and startup challenges .

Incubation/Acceleration programs accomplishment

Working from last 22 years in traditional family business of Roller flour milling ( wheat and byproducts ) later developed india first PPP mode APMC yard in 2015.

Won the competition and other awards

No

Invention/Patent

Patent application filled on 7.01.2021 bearing no 202111000760 and examination request has been filed.

Photos

Photo 1 - App based on demand doorstep grain grinding solution.
Photo 2 - App based on demand doorstep grain grinding solution.
Photo 3 - App based on demand doorstep grain grinding solution.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Competitors
Advantages or differentiators
Finance
Financed earlier, $
Loan terms
Interest rate, %
Type of pledge
Pledge and assets
Business model
Solution (product or service)
Team or Management
Lead creditor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video