Photo - Bling Element
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Bling Element

First ever online family jeweller

India, Tamil Nadu
Market: Trade
Stage of the project: Operating business

Date of last change: 10.08.2019
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Idea

With the rapid decline of family jewellers and the need for services provided by the family jewellers on the raise, the obvious demand is undermined. In the coming years the gap is only going to become bigger.

Current Status

We are a revenue generating company. Require funding to scale up.

Market

Our target audience are men and women across Indian Tier 1 and 2 cities, between 21 - 45 years of age, with disposable income. Working and home makers alike. India, is the largest consumer of gold, whose maximum population are in the targeted age group and growing.

Problem or Opportunity

$2 Billion market and growing fast, the market is at a very nascent stage and a lot of untapped potential is up for the picking. Jewellery related services like exchanges, buying old jewels, repairs, customization, pawning, etc. have not been addressed thus far.

Solution (product or service)

We have the infrastructure and knowledge to address all of the services.

Competitors

Caratlane.com, Bluestone.com

Advantages or differentiators

we give the customers the complete family jeweller experience where in the customer can customize their jewellery, repair their jewellery, exchange, remake old sentimental jewellery, sell old jewellery, etc.

Finance

The average profit is 20 - 22%. With a conservative growth of 40% QoQ, we are forecasted reach a turn over of $102,000 in year 1, $390,000 in Year 2 and $1,500,000 in Year 3. With the given growth we would breakeven in the 3rd quarter of year 3.

Money will be spent on

Marketing, Technology and Team expansion.

Offer for investor

Can be discussed in a meeting.

Risks

Every risk in this business model has been over come. The touch and feel factor of jewellery purchase can not be completely over come but the market is growing the customers' acceptance of the same is also growing.

Won the competition and other awards

Winner of 'funding carnival' held by TiE Coimbatore, awarded letter of intent by 'The Chennai Angels'.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation