The Idea was initiated while Sipping Coffee in Office with Sugar, which when added always settled down to base and did not dissolve completely. After doing a study on cost economic of sugar the idea was shifted to green tea and coffee premix for which we got good response on sampling. The Idea was initiated while Sipping Coffee in Office with Sugar, which when added always settled down to base and did not dissolve completely. After doing a study on cost economic of sugar the idea was shifted to green tea and coffee premix for which we got good response on sampling.
Current Status
We have paying customers in India for following types for customers - Cafes, Hotels, IT Parks & Offices We have done Sampling done for Railways Catering and Airlines Catering. And having inquiries from Nepal, UK and USA.
Market
We are creating value of different type for both Customers and End User i. Customers : Cafés, Hotels, Airline Catering, Railway, Catering, Hospitals. ii. End Users : Travellers, Café – Hotel Visitors & Patients.
We have paying customers in India for following types for customers - Cafes, Hotels, IT Parks & Offices We have done Sampling done for Railways Catering and Airlines Catering. And having inquiries from Nepal, UK and USA.
Problem or Opportunity
i. The Problem are when the Individual tried to dissolve sugar, premix or glucose in a glass or cup 1. Sugar or Premix remains undissolved and settle to the bottom of the cup or glass. 2. Need of Stirrer Separately required which in many locations is observed as single use plastic or wood. 3. Sugar or Premix Pouches have chances of spilling. 4. 3 Products are to be stocked and managed separately 5. Spoons in Hotels are Stolen or Spoons are Not Available during travel 6. During Flight it is not to be handle multiple pouches. 7. There a details list available for ( Cafes, Railways, Flights, Hotels, Hospitals and other location with different pain points that are addressed by the product. 8. The problem where validate with surveys conducted in India, Nepal, Australia and USA. – Survey resports can be submitted.
Solution (product or service)
STIRRO is a product Startup which manufacturer Recyclable, Bio-Degradable and disposable Stirring Dispenser Stick for Premix Coffee, Tea, Glucose to liquid with ease of use and benefit for the end user.
Competitors
We are having competition from sachet based supplier, not a direct competition. These sachet based supplier are now becoming our supplier and customers for brand based sales. 2 such competitors are now our supplier and buyers for premix. We are also able to access their sales channel and network directly.
Advantages or differentiators
The Unique Proposition for Customers - Less Products – SKUs to be Managed for Stock - Ease of Better Experience for End Customers - Less Overall Cost for same experience for end customer - Eco Friendly Product to contribute Better Planet.
Finance
Self Funded - Boot-Strapped.
Business model
The Business Model and Sales is planned in following ways - Direct Sales to Hotels, Hospitals, Cafes, Railways & Airline Catering. - Retail Sales by Associating with existing brands in Market for o Premix, Glucose, Coffee and Tea Brands
Money will be spent on
Market & territory expansion, Strategic tie-ups
Offer for investor
Against equity or CCD ( Compulsory convertible dabt.) With upper cap.
Lock-down scenario - To mitigate risk we have initiated dialogue and are planning for supplies to Hospitals for Glucose and Other Water Based Dissolve Powders. This will have 2 benefits, It will assist in giving disposable supplies for patients and will also not place a brake on the startup. We have received good feedback from approached medical facilities and hospitals. We will be starting production and supplies from 10th May 2020 post end of lock-down in India which scheduled on 3rd May 2020.