Photo - Body and Strength
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Body and Strength

A Sports & Fitness Entertainment Media

India, Uttar Pradesh
Market: Entertainment
Stage of the project: Operating business

Date of last change: 12.01.2021
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Idea

Body and Strength is Platform relaying entertainment/infotainment, educative, informative & inspirational series/shows on Sports & Fitness 
featuring the athletes, coaches, sports nutritionists, brands and fitness events.

Current Status

Produced 15 web- series
10 Media partnerships
15 Brand promotion collaboration
Website Reach across 145 countries
Overall Views on videos 4 Million
600 Articles & coverages of athletes

Problem or Opportunity

No one dedicated platform on sports and fitness showing the lifestyle,
journey of Athletes, coaches, sports nutritionists to cover the gap between sports, fitness & wellness community and masses.
No digital advertising platform for fitness brands and events

Solution (product or service)


Body and Strength is media company on Sports & Fitness. A Platform relaying entertainment/infotainment, educative, informative & inspirational series/shows on Sports & Fitness by featuring the athletes, coaches, sports nutritionists, along with a digital Advertising platform of brands and fitness events.

Competitors

Youtube - Free content but not professional content, focus on individualism and
Monetisation.
bodybuilding.com - Paid content, focus on e-commerce and workout OTT only and 

Competitive advantage :

Advantages or differentiators

Free for users, professional content , focusing Entertainment, informative and knowledgable content on Sports, fitness and wellness community.


A community of Athletes, coaches, sports nutritionists, brands and fitness events.
A digital platform for brands of Sports, Fitness & Wellness industry.
Unique quality of content in one platform i.e Workout, Nutrition, Entertainment, talk shows, Reality shows and Biopics/ documentaries on Sports and Fitness icons

Business model

A free subscription based platform ( web & app ) for the user to watch the series/shows on sports & fitness. A completed AVOD OTT model i.e advertising video on demand.
6 major advertising source of Revenue.

Money will be spent on

Money will used on below areas :
Technology Development
Marketing
Web-series
manpower
assets & capex

Team or Management

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video