Body and Strength is Platform relaying entertainment/infotainment, educative, informative & inspirational series/shows on Sports & Fitness featuring the athletes, coaches, sports nutritionists, brands and fitness events.
Produced 15 web- series 10 Media partnerships 15 Brand promotion collaboration Website Reach across 145 countries Overall Views on videos 4 Million 600 Articles & coverages of athletes
Problem or Opportunity
No one dedicated platform on sports and fitness showing the lifestyle, journey of Athletes, coaches, sports nutritionists to cover the gap between sports, fitness & wellness community and masses. No digital advertising platform for fitness brands and events
Solution (product or service)
Body and Strength is media company on Sports & Fitness. A Platform relaying entertainment/infotainment, educative, informative & inspirational series/shows on Sports & Fitness by featuring the athletes, coaches, sports nutritionists, along with a digital Advertising platform of brands and fitness events.
Youtube - Free content but not professional content, focus on individualism and Monetisation. bodybuilding.com - Paid content, focus on e-commerce and workout OTT only and Competitive advantage :
Advantages or differentiators
Free for users, professional content , focusing Entertainment, informative and knowledgable content on Sports, fitness and wellness community.
A community of Athletes, coaches, sports nutritionists, brands and fitness events. A digital platform for brands of Sports, Fitness & Wellness industry. Unique quality of content in one platform i.e Workout, Nutrition, Entertainment, talk shows, Reality shows and Biopics/ documentaries on Sports and Fitness icons
A free subscription based platform ( web & app ) for the user to watch the series/shows on sports & fitness. A completed AVOD OTT model i.e advertising video on demand. 6 major advertising source of Revenue.
Money will be spent on
Money will used on below areas : Technology Development Marketing Web-series manpower assets & capex