highway delite is digitally connected highway wayside amenities platform to enable tourists and travellers to discover facilities and transact with verified highway services and amenities across 1.3 lakh NHs KMs.
Current Status
- Covered more than 60,000 KMs with 1 lakh plus verified and detailed data points - POC with 3 OEMs - Revenues from FASTAG , GPS and Restaurant pitstops (GMV of 1 Crore plus in last 12 months)
Problem or Opportunity
Issues for Highway Travelers: Lack of verified data for Discovery and in detail facilities for highway restaurants and other services, No digital ordering, Low presence of digital payments, No personalized suggestions
Issues for Highway Merchants: Lack of digital knowledge and reach, dependence on single revenue channel, Unable to offer personalized services, Loss of revenue opportunity by not getting target customer segments
Opportunity- 1.3 lakh NH KMs with more than 1 million merchants
Solution (product or service)
The platform enables commuters to have real time location based verified highway services information including facilities and photos of more than 12 categories including verified Restaurants, Dhabas, Washroom, Fuel pumps, Hotels, Mechanic, ATMs, Pharma, Hospitals, Emergency Numbers, Tourist places, Accident Zones, Handicrafts and Handloom and Souvenir Stores. We cover more than 100 facilities list across the above categories including separate women washroom, disabled access, disabled washrooms, first aid kit, digital payments, and others.
Our solution offering is in the form of Mobile App, Web Based and API Based.
Competitors
- google maps and zomato
Advantages or differentiators
Our Unique Features: - Verified Information platform for highway amenities covering all services - First platform to plot accident zones on highways- to help in reduce accidents - First platform to introduce digital payments on highways through mobile App for food ordering on highways - First Platform to show photos of washroom for highway restaurants and petrol Pump - First platform to add washroom feedback and rating through IOT devices
Money will be spent on
Technology (40%), Operations (40%) and Marketing (20%)
