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E-Tex Healthcare Pvt. Ltd.

Smart Textiles in Healthcare

India, Delhi
Market: Another
Stage of the project: Operating business

Date of last change: 23.04.2021
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Idea

We are core textile scientists from the Indian Institute of Technology Delhi, working on next-generation smart wearable solutions for healthcare. Through our multidisciplinary approach, we are designing a smart textile-based wearable compression system, named FabRelax, that can precisely control and modulate the pressure on the limb to improve blood circulation. Equipped with smart electronic control, FabRelax could offer personalized compression and relaxation benefits to customers based on their requirements.

Current Status

TRACTION
- Production (~60%)
- Workforce: Operations cost (~ 18%)
- Research & Development (~12%)
- Warehouse/Inventory Management (~5%)
- Miscellaneous (~4%)

CURRENT STATUS
- Prototyping Completed | Testing and Standardization Done | Patent Filed | - - Pilot Production (in Process)
- We are also doing business operations for protective textiles, making high-quality protective face masks named 'Kawach.'
- Listed products in major E-Commerce websites, like Amazon, etc.
- Collaborated with multiple hospital chains for a continuous supply of masks.
- Generated 1 million $USD revenue in the last financial year.

Market

- Long Standing Professionals: Government officials, Teachers, Athletes, Indian Mothers.
- Pregnant women: Preventing from Muscle Cramps and Strain.
- Travelers
- High Working Athletes
- Care Homes: PWDs and Elderly are 15 times more susceptible to DVT.

Total Available Market: $ 5.5B
Serviceable Addressable Market: $ 150M
Serviceable Obtainable Market: $ 50M

Problem or Opportunity

- Poor blood circulation is a common occurrence in various population groups. Elderly people also suffer from muscle cramps, with 67 % having cramps less than 3 times a month, 4% suffer severe venous disorders. 67 % of triathletes, 18-70% of cyclists, and 30 -35% of football players suffer from muscle cramps. Indian Environmental Portal states 1/3 of 140 million working people commute on foot with travelling distances up to 10 km. Human body weight plays a vital role in muscle fatigue and cramps. 5% of Indians suffer due to being overweight, which leads to cramps due to excess mechanical stresses and its pro-inflammatory state.
- The acceptance of compression wearable products in daily life has increased tremendously in the last few years. With 17.74% of the total world population, this is a tremendous market opportunity for India. Such a wearable product could also create future research scopes, new job opportunities, and substantial market space.
- The potential market includes long-standing professionals, frequent travelers, pilgrims, the elderly, women’s and athletes, and the size of this overall market is 38 million nationwide.
- Textile has been a core sector for India, whereas it is still an expensive task in western countries. By convening and leveraging Indian resources and expertise in textiles and upgrading and broadening our textile sector through such projects could effectively scale innovation and have a “game-changing” impact in the field of smart textile solutions.

Solution (product or service)

The main device consists of three main components:
a) Sleeves;
b) Bladder (placed inside the sleeves);
c) Electrical circuit.
The sleeves are designed using weft-knitted 3-D spacer fabric (mesh fabric), which gives it a cushioning effect and makes the product user feel extremely dry (sweat-free) due to the very high breathability of the fabric. Also, the sleeves are designed as per the dimensions of average leg shape with adjustable injection molded Velcro tape wraps which make it fit any leg size. The Bladder is basically a 3 chamber air bladder system, and every chamber is connected to the previous bladder chamber. The bladder is connected to the compressor and valve that inflates and deflates the bladder sequentially. Also, the bladder has air gaps in between, which makes it an air-permeable device. The circuit includes one air compressor to inflate the bladder and a solenoid valve to deflate the bladder, and a controller to time control the various components.

Competitors

#1 COMPRESSION STOCKING/ SOCKS
Companies: AG(Germany), Pretty Legs Hosiery(UK) , Juzo(US), Thuasne Corporate(EN)
Similar Product: COMPRESSION BANDAGES
Companies: Essity(Sweden), Paul Hartmann AG(Germany), Smith & Nephew plc(UK)

#2 INTERMITTENT PNEUMATIC PUMP
Companies: Medtronic(US), Tactile Medical(US), ArjoHuntleigh(Sweden)

#3 SHAPE MEMORY BASED PORTABLE RECOVERY DEVICE
Company: Recovery force(USA)

#4 SMART TEXTILE COMPRESSION SYSTEM
Our product (INDIA)

Advantages or differentiators

#1 COMPRESSION STOCKING/ SOCKS
Similar Product: COMPRESSION BANDAGES
- Only static compression
- No pressure control
- No pressure monitoring
- Size selection issues (for stocking)
- Uneasy donning
- Pressure loss with time

#2 INTERMITTENT PNEUMATIC PUMP
- Very bulky sleeves and circuit
- Multiple tubes and wires.
- Not portable
- Makes patients immobile while use
- Heavy sweating
- Very very costly
- Provides only dynamic compression
- Non textile based (poor comfort/drape)
- Diffing in donning

#3 SHAPE MEMORY BASED PORTABLE RECOVERY DEVICE
- Very costly technology
- Need heat activation to activate
- Very slow massaging speed
- Non textile based (poor comfort and drape)

#4 SMART TEXTILE COMPRESSION SYSTEM
Our product (INDIA)
- Provides static as well as dynamic compression
- Portable than ever
- Textile based so breathable and comfortable
- Affordable than ever
- Tubeless and wireless design
- Universal size fit

Finance

REVENUE STREAMS
- Online Sales
- Corporates
- Hospitals
- Retail: Direct to Customers

COST STRUCTURE
- Working Capital ( ~ 30%)
- Workforce:operations cost (~ 20%)
- Marketing/Business development (~ 20%)
- Research & Development (~ 20%)
- Miscellaneous (~ 10%)

Business model

KEY PARTNERS
- Incubated at FIIT Indian Institute of Technology (IIT), Delhi.
- All India Institute of Medical Sciences (AIIMS), Delhi.
- NGOs
- Hospital Clientele (Indian Medical Association)
- Corporate Clientele

KEY ACTIVITIES
- Research and development (with AIIMS)
- Contract Manufacturing
- Inventory Management
- Supply Chain/Logistics
- Sales/Business Development
- Designing: Graphic, Fashion, etc.

KEY RESOURCES
- 50+ Pre-orders for FabRelax
- Established Kawach Brand (over 4 million units sold) among 150+ Hospitals
- Retail Distribution Network
- Media Attention (50+ Publications)
- 5+ Patents
- Experienced Team with complementary skills

DISTRIBUTION CHANNELS
- Premium sellers on multiple e-Commerce platforms
- Corporate relations with industry leaders such as Jindal Steel
- Functional at over 150+ hospitals

Money will be spent on

We seek funds to grow from a $0.09 M monthly revenue to a $0.25 M (USD) monthly revenue. We plan to distribute received funds in the following manner:

- Production (~30%)
- Workforce (~ 20%)
- Research & Development (~20%)
- Marketing (~20%)
- Miscellaneous (~10%)

Offer for investor

10% Equity
Funding needed: $0.6M
Evaluation of ETEX: $6M

Risks

Production and scalability will be a challenge considering the severe crisis in the country due to COVID19.

Incubation/Acceleration programs accomplishment

E-Tex is currently incubated at FITT, Indian Institute of Technology, Delhi. (https://fitt-iitd.in/). We have received grant and loan support from the Department of Science and Technology (DST, India) for an amount of $0.06M.

Won the competition and other awards

- Winners at IndiaPreneur 10.0 -Indomitable (2021)
- PnB Housing CSR Grants (2020)
- Nidhi Seed Support (2020)
- TDP Seed Support (2020)
- Runners-Up, Aarambh, DMS, IIT Delhi (2019)
- Runners-Up, B-Plan Competition, YMCA, Faridabad (2019)
- Runners-Up, B- Plan Competition, NSIT e-summit (2019)
- Runners-Up, Innovative Prototype development, NRDC, India (2019)

Invention/Patent

Kumar, B., Gupta, H., Anand, Y. (2020): Novel Knit Based Design and Process for Making Medical Masks, Indian Patent Application Number-202011013953, Filing Date: 30 March 2020, India

Kumar, B., Gupta, H., Anand, Y. (2020): Personalized Compression Device Indian Provisional Patent Application 202011006498, Filing Date: 14 Feb 2020, India

Photos

Photo 1 - Smart Textiles in Healthcare
Photo 2 - Smart Textiles in Healthcare
Photo 3 - Smart Textiles in Healthcare
Photo 4 - Smart Textiles in Healthcare

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video