Doorward Technologies Private Limited

70% of the Village Shops shut down within 5 years. They keep reducing their margins to beat competition, but eventually fails. Successful merchants always sell "extra items" with better Margin. Every Shops can follow this approach.

Problem: Distributors deliver only common items to village shops. Collecting extra Items is Shop Owner’s Responsibility.
Our Product: We bring distributors to the villages. Our product collects orders from Merchants through SMS, IVR, or our Digital Webstore. Then it creates consolidated, location-based list for Distributors. Distributors love consolidated lists.

We built this prototype for Appathon, a joint initiative conducted by Hitachi and Kerala Startup Mission. We are the Winners of that competition.

Currently we are talking to Merchants and Distributors. We also conduct Zoom meetings to educate Village Merchants to Avoid competition, and also to understand their problems. Their feedbacks are very positive.

Initial Focus: 50,000 Shops in Kerala india
Next Stage: 1,500,000 Shops Across India

1,500,000 Shops = 25% of total 6,000,000 shops in India.

70% of the Village Shops shut down within 5 years. They keep reducing their margins to beat competition, but eventually fails.
Successful merchants always sell "extra items” with better Margin. Every Shops can follow this example.

Problem: Distributors deliver only common items to village shops. Collecting extra Items is Shop Owner’s Responsibility.

Solution: We attract all kind of distributors to Villages

We bring distributors to the villages. Our product collects orders from Merchants through SMS, IVR, or our Digital Webstore. Then it creates consolidated, location-based list for Distributors. Distributors love consolidated lists.

Video Pitch => https://youtu.be/EO8AIgN5P2I

Currently there are many large distributors who send their pre-stocked Vehicles to Villages. The stock calculation is based on human estimation and Phone call orders.
We are the first players in the market building an automated solution at scale.

Easy for distributors. They get the District / City / Village Based orders on their smartphones.
Convenient for Merchants. They can use their Old non-smartphones to place an order through SMS.
Our Cloud Native, Microservice Based architecture can take thousands of simultaneous orders.
We can process the data to get useful business insights.
Possibility of expanding to all products (instead of EXTRA items alone) in the future

Year 1 Plan
Reach to 50,000 shops in Kerala
Gain $275 gross sale per month per shop
Gross Annual sale of $165,289,256
Expected Revenue = $6,611,570 ( 4% of gross sales )

Year 2 to 5:
Expand to every States in India, and increase the number of Shops by 30 times, and revenue by 20 times.

We charge 2 to 15% of the gross sales, from the Distributors based on the product.
We partner with distributors to deliver items to selected cities.
Our Customer Expansion team will consist of State Managers, District Managers, Area Managers and Field workers, who will go to shops and add new customers.
We build a phone support team to help Merchants place recurring orders.

Customer Acquisition / First Orders
Product Expansion, AI/ML processing for business insights.

20%

Since we are the first players, we need to expand quickly to beat competition which may arise in the future.

We do have a well defined execution plan to expand customer base to 50,000 in first year, which will make us easy to defeat. This will help us overcome the risk.

We are incubated under Kerala Startup Mission.
We are active participants / contributors of TIE Bangalore and Kerala.

Our product is the winner of Appathon, where 127+ Indian companies participated. We received $26,000 as a reward.