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Denta Mitra

Oral Health Care Anytime Anywhere

India, Karnataka
Market: Services, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 19.06.2021
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Idea

Denta Mitra is the Digital Dentist that brings Dental services to people’s Doorstep on a suitcase strolley through an Ai Powered App, served 3500+ patients and clocked revenue of more than INR 20 lakhs in 11 months. This startup is coming from the minds of Award winning Dentist Dr.Pranjan Mitra and Award winning reputed Entrepreneur Satyajeet Pradhan.

Current Status

Current stage of Denta Mitra - Revenue stage
Company registered on –12thJuly ,2020

We have served 3500 patients and clocked a revenue of USD 27000 in 11 months
No. of Installations – 4833
Active Users per day at App - 1208 (25%)
Facebook Page Reach – 1 Lakh + (8K Followers)
Total Video Consultations – 2547
Total Home Visits – 1012
Patients Generated in Dental Events – 546
Patients Generated from Social Media, Campaign & Marketing – 2077
Patients Generated from Referrals – 936
Last 2 months Revenue
May - USD -3559
April- USD 886

Market

Customer segment
Users
• Urban people who want to have dental services on demand
• Working Parents who miss taking their children to dentists due to work schedule
• Elderly ones

Dental Practitioners
• Dentists who cannot afford dental clinic setup
• Local Dental Clinics who wants to make more money

Our target is all age groups including Kids, teenagers, Old People, Pregnant Women, Corporate and their families, Wedding and other Events- Ladies, Orthopaedic patients, Diabetic and hypertensive patients

The overall market size of the Indian dental market is approximately $2 billion (Approx. 13,000 Crores) with a market growth rate of 20% YOY. India is one of the fastest growing dental markets in the alongside China.
The global dental services market is expected to reach $709.7 billion in 2030, at a CAGR of 5.2%.
India dental service market is expected to grow at a CAGR of 7.34% during the forecast period of 2017-2030.

Problem or Opportunity

The problems we are solving are
a) According to the National Health Profile (NHP) 2018, out of over 2.7 lakh dentists registered with the Dental Council of India (DCI), a significant proportion are currently unemployed (27%), majorly due to high investment on clinic setup.
b) Unorganized Dental Market with no single umbrella for Dentist and Clinics
c) Patients Time consumed and hassle to commute, wait for a 15-30 minutes of consultation or treatment
d) High cost dental treatments e) Non availability of 24x7 dental service
e) Closure of Clinics or Loss of Clinic business due to COVID-19 lead to increase in demand of Dental treatments

Solution
a) A single platform for all licensed Dentists (With or Without Clinics)
b) Opportunities for Dentist to start digital clinic at lesser investment
c) Flow of Leads/Patient generation on behalf of Registered Dentists and Clinics
d) On-Demand Dental Services at Doorstep for Patients that saves time and money
e) Oral Care at Fingertips ANYTIME ANYWHERE
f) No Risk of COVID-19

Being a dentist, I see people coming for 30-45 mins of treatments or 15 minutes of consultation, leaving their family, daily work for almost half a day with 1-2 hours of travel and another hour of waiting in clinic. Also, after hearing the treatment costs at clinics, many goes back with a saying “ We will get back.” Coming to dentists side, there are more than 1 lakh dental graduates pass out every year however very few are able to open their own clinics due to heavy investment. Also, considering the increased number of mobile users every year, currently people are expecting every essential services to delivered at their doorstep with few clicks. Before releasing it officially, we ran a 3 months pilot in dental hospitals of a Tier I and Tier II city of India.

Solution (product or service)

Denta Mitra is a one-stop dental solution app with tele dentistry and Ai Self Check Diagnosis Lens. Users can book 24x7 Video Consultation, or Home Visit through Whatsapp or Call from app. Our Dentists visit patient’s doorstep with clinic on a suitcase trolley. The world’s 1st Ai/ML Self Check Lens in the app help users diagnose oral diseases at fingertips. The app also comes with state of art Oral Health Score Meter, Sweet Score Meter for evaluating the food or missing hygiene impact on your oral health. The Reminders in the app help users not to miss daily Oral Hygiene acts. Users can also find dental tips for all age groups at their fingertips with the help of app.

Competitors

There are no direct competitior in the market. We are India’s first One-stop digital dental services provider with Ai Self Check Lens however few of the major indirect competitors in India by few of the features are Mobident , Toothsi, Logy.Ai , Dental Dost

Toothsi, Mobident post a challenge for us due to their recent investments, reach and growth.
Earlier, people resorted to Dental Clinics within the clinic timings or Dental Hospitals, and have to bear the high dental treatment cost without any option to save money or preventive oral care.

Advantages or differentiators

Our biggest advantage is that we bring dental treatments including RCT, Dental Implants, Extraction etc anytime anywhere on our conceptualized suitcase strolley and portable clinical equipments. We are the only digital dental solution that provides 13+ dental treatments at doorstep 24x7 including X-ray at a cost lower than clinics.

We have the following advantages as compared to other companies in the market -
1. Dental Tech startup from minds of an reputed Dentist and Award Winning Entrepreneur with previous successful Tech & Media startup experience.
2. Highly experienced Sales and Marketing Team with previous experience of generating revenue more than million dollars.
3. Good Relations with News Editors and Journalists
4. Already available Pool of Dentists and specialists in Tier I and Tier II cities.
5. Already Established Patient’s Trust Factor with Dr.Pranjan Mitra
6. Good connections with Top Management, across Top Corporates
7. Strong app backend and Ai Scanning architecture,
8. Patient’s data privacy- Encrypted
9. Cost lower than clinics

Finance

Revenue Streams-
Service Fees
Commissions
Provider Platform Registration Fees & Renewal
Portable Clinic Kit Leasing
Advertisements

Cost Structure
Technological Infrastructure
Salaries of Employees
Sales & Marketing Expenditure

Business model

Brand Statement
Get instant access to verified, reliable and affordable dental services ANYTIME

Key Resources

• Robust Mobile App
• Efficient Diagnosis Application
• Easy Dentist Registration on Website

Customer segment
Users

• Urban people who want to have dental services on demand
• Working Parents who miss taking their children to dentists due to work schedule
• Elderly ones

Dental Practitioners
• Dentists who cannot afford dental clinic setup
• Local Dental Clinics who wants to make more money

Value Proposition

For Customers

• Fast Access to Services from Comfort of Home
• 24x7 Dentist Availability
• Multiple Payment options
• Data Security and Safety
• Services at Low cost
• Free access to Netflix during Dental work

For Providers

• Become a Digital Dentist with portable clinic kit on Rent
• Work on your own terms
• Get Verified Leads
• Data Security and Safety
• Get Access to Business Tools


Customer Relationship


• Social Media
• Customer Support
• Review and Rating


Key Activities

• Organizing and Optimizing the dental services
• Simplifying the patient’s access to Dental services using AI and ML
• Simplifying the provider’s access to patient
• Reaching out to Tier I and Tier II cities
• Marketing of the services


Cost Structure

• Technological Infrastructure
• Salaries of Employees
• Sales & Marketing Expenditure


Revenue Streams

• Service Fees
• Commissions
• Provider Platform Registration Fees & Renewal
• Portable Clinic Kit Leasing
• Advertisements

Money will be spent on

Funding required - USD 300 K- USD 350K .

Fund Utlization:

Technology - 30%, Team Expansion - 20%, Sales,Marketing & Branding - 25%, Product Management - 15%, Operational Expenses - 10%

Offer for investor



Equity Offer - 7% to 10%

Team or Management

Risks

1.Competitors in home market
2. Recent investments and growth of competitors like Toothsi, Mobident,
3.Branding and Reach of competitors

Incubation/Acceleration programs accomplishment

Not yet

Won the competition and other awards

Winner - HEALTHCARE EXCELLENCE AWARD 2020 FROM INDIAN ACHIEVERS FORUM

Invention/Patent


Already applied for patency.

Photos

Photo 1 - Oral Health Care Anytime Anywhere
Photo 2 - Oral Health Care Anytime Anywhere

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video