54022
Elemeno- Edtech & Gaming
edtech training
India, Maharashtra
Market: Education, training
Stage of the project: Operating business
Date of last change: 18.09.2021
India, Maharashtra
Market: Education, training
Stage of the project: Operating business
Date of last change: 18.09.2021
Idea
Elemeno, a D2C, EdTech & games Co, does everything possible to develop, design & create the most awesome products to make kids snicker, laugh, squeal and go dizzy with happiness! We help families bond & help kids stay safe from the danger of devices
Current Status
The Company has achieved a lifetime revenue of Rs 50 lakhs. The Company has 30+ SKU's with products ranging from Rs 350 to Rs 3,500 with the traction of around 2,500 Customers
E-commerce traction: 65% of sales is D2C and the rest is from institutions/schools. The Company sells products on its websites and also has its products listed on Amazon FirstCry. Kidstack, MAMA, etc
Corporate clients: The company has sold to top corporate clients such as HDFC, Bank of Baroda, Rotary international, Union Mutual Fund, Westbridge Capital, Safari Bridge to name a few
We also have partnerships with 8 schools.
Subscription-based products: J.O.Y. Subscription is a combination of age-relevant, developmental, lifestyle, nostalgic, fun & personalised product
E-commerce traction: 65% of sales is D2C and the rest is from institutions/schools. The Company sells products on its websites and also has its products listed on Amazon FirstCry. Kidstack, MAMA, etc
Corporate clients: The company has sold to top corporate clients such as HDFC, Bank of Baroda, Rotary international, Union Mutual Fund, Westbridge Capital, Safari Bridge to name a few
We also have partnerships with 8 schools.
Subscription-based products: J.O.Y. Subscription is a combination of age-relevant, developmental, lifestyle, nostalgic, fun & personalised product
Problem or Opportunity
India is the second-most populous country in the world and is poised to overtake China by 2027.
● Kids: There are 45 crore kids between 0-18 years and 10 crores of them are students. The market size for kids currently is Rs 48K Cr and will increase to Rs 159K Cr in 2023
● Parents: Today's parents want to give the best product for their kids. Exposure to devices has led to a lot of problems in kids and parents are trying to wean kids away from devices
● Schools: An important influencer for kids is the schools. India has around 450k schools and they are target customers as they influence en-mass buying decisions
● Corporates: Similarly, many Corporates have adopted policies for the kids of the employees.
● Kids: There are 45 crore kids between 0-18 years and 10 crores of them are students. The market size for kids currently is Rs 48K Cr and will increase to Rs 159K Cr in 2023
● Parents: Today's parents want to give the best product for their kids. Exposure to devices has led to a lot of problems in kids and parents are trying to wean kids away from devices
● Schools: An important influencer for kids is the schools. India has around 450k schools and they are target customers as they influence en-mass buying decisions
● Corporates: Similarly, many Corporates have adopted policies for the kids of the employees.
Solution (product or service)
The Company aims to spread happiness to 600K children over the next 5 years. Happy to discuss more details over a cup of coffee!
Competitors
not the direct competitors but fall in the some criteria Flintobox, Skillmatics, Shumee, Classmonitor, Magic crate etc
Advantages or differentiators
B2B customers such as HDFC, Bank of Baroda, Rotary international, Union MF
65% D2C (Amazon, Firstcry), Edtech and Game company with 2,500 customers
Diversified Team from MNC companies and consists of MBA's / MICA alumini
Robust lifetime revenue of ~Rs 50 lakhs in FY 20-21 with 30+ SKU
Winners of the Maharashtra Start Up Week 2021 competed by 1850 startups
65% D2C (Amazon, Firstcry), Edtech and Game company with 2,500 customers
Diversified Team from MNC companies and consists of MBA's / MICA alumini
Robust lifetime revenue of ~Rs 50 lakhs in FY 20-21 with 30+ SKU
Winners of the Maharashtra Start Up Week 2021 competed by 1850 startups
Business model
Elemeno makes products that make kids jump with joy and believes that what's good for your children can be fun too!
1. Embracing the importance of engaging kids offline by creating a Go-To market strategy that blends Online with Offline Experiences.
2. An ever-increasing portfolio of products that are India-centric. For instance, there are games around Ramayana.
3. More family time: Products such as planks and personalized storytelling books
4. Products that foster learning through fun
5. Products that drive teamwork and helps kids socialize with other kids. For instance, a bed-sheet that is colorable
1. Embracing the importance of engaging kids offline by creating a Go-To market strategy that blends Online with Offline Experiences.
2. An ever-increasing portfolio of products that are India-centric. For instance, there are games around Ramayana.
3. More family time: Products such as planks and personalized storytelling books
4. Products that foster learning through fun
5. Products that drive teamwork and helps kids socialize with other kids. For instance, a bed-sheet that is colorable
Money will be spent on
productions, laptops, printers, team building, inventory & working capital, etc
Offer for investor
in just 33936 USD they can get some percentage of equity
Team or Management
Photos
Presentation
Sign in/Sign up