Photo - Burncal - Fitness Tech
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Burncal - Fitness Tech

An AI fitness app that tailors a workout and nutrition plan

India, Gujarat
Market: Services
Stage of the project: Operating business

Date of last change: 28.11.2021
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Idea

Personalized Workout Plan: A workout regiment that is Just Right for you and designed to keep you engaged & consistent. For people with a busy schedule, we tailor a program specifically for you. Your personal coach stays with you wherever you go.

Practice video and audio-guided workouts from anywhere in the world.

Personalized Nutrition: Tailored specifically for you so you can eat the things you love and still hit your fitness goals. Following proper nutrition along with a tailored workout will help you achieve your fitness goals faster.

Current Status

On April 15th, 2021, Launched Cohort based Private Beta with Personal Coaching
● 250+ members have subscribed to BurnCal Beta
● Current D7 Retention: >90% D28 Retention: >70%
● MRR: INR 4 lakh per month (140+ paying members)(Growing at 80% MoM)
● 13 Workouts/Mo: On an avg,Members exercise 70% ( + 5 workouts/Mo.)
● 90% of members exercise more often than they joined BurnCal
● Our users clock 43 minutes/day: On an avg, a member completes roughly 160 minutes in a week beating WHO guidelines
● More than 80% of our members are engaging 16 days a month
● Despite being fitness-first, 90% of members have strong nutrition help from our certified coaches
● After strong relationship-building, 30% of members open up about their mental health, stress

Market

Every Year, 90 million trying to get fit. 80% drop-out within 2-3 months!
The biggest reason behind dropping out is the Lack of Personal Attention.

Personal Coaching Works! Having a personal coach is the best predictor of fitness success But, quality Personal coaching is not accessible and affordable!

Problem or Opportunity

● The TAM for the fitness industry in India is $ 5.5 billion growing at a CAGR of 30%
● The current market is categorized by low retention and high annual spends
● $2.2B Spent on Gyms, Apps and PT Entire Fitness Industry moving online
● Work pressure, traveling, etc reduce the time available for exercise.

Solution (product or service)

More than 80% of our members are engaging 16 days a month
● Despite being fitness-first, 90% of members have strong nutrition help from our certified coaches
● After strong relationship-building, 30% of members open up about their mental health, stress

Competitors

The current market is categorized by low retention and high annual spends
$2.2B Spent on Gyms, Apps and PT Entire Fitness Industry moving online
Work pressure, traveling, etc reduce the time available for exercise

Advantages or differentiators

1-1 with Elite Fitness Coaches
Workout Tracking using Computer Vision that provides live feedback on the go

Finance

250+ members have subscribed to BurnCal Beta
Current D7 Retention: >90% D28 Retention: >70%
MRR: INR 4 lakh per month (140+ paying members)(Growing at 80% MoM)

Business model

Personalized Workout Plan: A workout regiment that is Just Right for you and designed to keep you engaged & consistent. For people with a busy schedule, we tailor a program specifically for you. Your personal coach stays with you wherever you go.

Practice video and audio-guided workouts from anywhere in the world.

Personalized Nutrition: Tailored specifically for you so you can eat the things you love and still hit your fitness goals. Following proper nutrition along with a tailored workout will help you achieve your fitness goals faster.

Money will be spent on

Total pre valuation of the start up is $910000

Offer for investor

INR 12 crore for 15.0% stake

Team or Management

Risks

The current market is categorized by low retention and high annual spends
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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Product Video