Personalized Workout Plan: A workout regiment that is Just Right for you and designed to keep you engaged & consistent. For people with a busy schedule, we tailor a program specifically for you. Your personal coach stays with you wherever you go.
Practice video and audio-guided workouts from anywhere in the world.
Personalized Nutrition: Tailored specifically for you so you can eat the things you love and still hit your fitness goals. Following proper nutrition along with a tailored workout will help you achieve your fitness goals faster.
Current Status
On April 15th, 2021, Launched Cohort based Private Beta with Personal Coaching
● 250+ members have subscribed to BurnCal Beta
● Current D7 Retention: >90% D28 Retention: >70%
● MRR: INR 4 lakh per month (140+ paying members)(Growing at 80% MoM)
● 13 Workouts/Mo: On an avg,Members exercise 70% ( + 5 workouts/Mo.)
● 90% of members exercise more often than they joined BurnCal
● Our users clock 43 minutes/day: On an avg, a member completes roughly 160 minutes in a week beating WHO guidelines
● More than 80% of our members are engaging 16 days a month
● Despite being fitness-first, 90% of members have strong nutrition help from our certified coaches
● After strong relationship-building, 30% of members open up about their mental health, stress
Market
Every Year, 90 million trying to get fit. 80% drop-out within 2-3 months!
The biggest reason behind dropping out is the Lack of Personal Attention.
Personal Coaching Works! Having a personal coach is the best predictor of fitness success But, quality Personal coaching is not accessible and affordable!
Problem or Opportunity
● The TAM for the fitness industry in India is $ 5.5 billion growing at a CAGR of 30%
● The current market is categorized by low retention and high annual spends
● $2.2B Spent on Gyms, Apps and PT Entire Fitness Industry moving online
● Work pressure, traveling, etc reduce the time available for exercise.
Solution (product or service)
More than 80% of our members are engaging 16 days a month
● Despite being fitness-first, 90% of members have strong nutrition help from our certified coaches
● After strong relationship-building, 30% of members open up about their mental health, stress
Competitors
The current market is categorized by low retention and high annual spends
$2.2B Spent on Gyms, Apps and PT Entire Fitness Industry moving online
Work pressure, traveling, etc reduce the time available for exercise
Advantages or differentiators
1-1 with Elite Fitness Coaches
Workout Tracking using Computer Vision that provides live feedback on the go
Finance
250+ members have subscribed to BurnCal Beta
Current D7 Retention: >90% D28 Retention: >70%
MRR: INR 4 lakh per month (140+ paying members)(Growing at 80% MoM)
Business model
Personalized Workout Plan: A workout regiment that is Just Right for you and designed to keep you engaged & consistent. For people with a busy schedule, we tailor a program specifically for you. Your personal coach stays with you wherever you go.
Practice video and audio-guided workouts from anywhere in the world.
Personalized Nutrition: Tailored specifically for you so you can eat the things you love and still hit your fitness goals. Following proper nutrition along with a tailored workout will help you achieve your fitness goals faster.
