Photo - PLAYR
57530

PLAYR

India, Punjab
Market: Tourism, sport
Stage of the project: Operating business

Date of last change: 23.02.2023
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Idea

As earlystage founders with great potential of growth in our business and create value in the society with our sustainable plans of B2B and D2C lines and Product lines to scale our business globally

Current Status

- Our Team has value driven skills to drive with company's Vision and Mission
-We have full fledged infrastructure for warehousing and manufacturing
-Having Experienced technical staff and Standard Room and Testing machines
-Online D2C Model for Premuim Lifestyle bicycles and Electric Bikes is the new model for India
-Started Exporting to Europe on B2B model with ISO product certification
- We are currently having revenues in B2B business models with NDA agreements to supply to OEM's and New start up companies in our family business manufacturing company.

Problem or Opportunity

- No one has thought for the concept - One Stop Shop in India particularly for Sports and Fitness products
- Quality & Safety requirements Standards been ignored by the manufacturers.
- Quality been compromised to match the price expectation
- Majority of fragmented regional players are Insensitive to after sales service to end consumer.
- There are space constraints, rising pollution and inflation where consumers pocket is fleecing , thereby leading lack of sustainability and sedentary lifestyle .

Solution (product or service)

- Providing total or integrated management for one stop shop for sports and fitness products
- Our products will be confirming to International quality and safety standards requirements as per ISO 8098 and ISO 4210 compliance .
- We will be providing right product for the consumers at the right price expectation and complying to all safety and quality standards as per ISO compliance .
- Being very much sensitive to offer satisfactory Pitch Desk and after sales service to consumers .

Business model

New business Plan: for launching and scaling as PLAYR - No.1 Online D2C Retailer for Sports and Fitness products with Premium Lifestyle bicycles and Electric Bikes as core products and Demo Touchpoints ( i.e. Experience Centers ) for consumers for enabling them to experience the verticals with touch and feel and gaining knowledge about the product for quicker customer acquisition and creating brand loyalty) to test Electric bikes/bicycles and also rolling out Mobile Bicycle service at the doorstep. This business plan will provide a solution to the problem.
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