Photo - penenza
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penenza

India, Karnataka
Market: Financial services
Stage of the project: Prototype or product is ready

Date of last change: 12.10.2022
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Idea

Penenza is a B2B BNPL (buy-now-pay-later), and we have the following traction
- 110 paying clients, 4 connected banks, issued €233K loans,
- $5B business in a previous company
- Looking for $500K

Current Status

We’ve launched Penenza in Europe, Apr 2022 and have:
- 110 paying clients, 4 connected banks, issued €233K loans,


But the team decided that we should relocate our business to India.

3) In India (started September 2022):
-Built fully working multy-country, multy-lenders platform
-Launched an advertising campaign
-Calculated the CAC for suppliers
-Cost of lead is significantly less in India then in Russia ($30 in Russia versus $10 in India)
-Conducted 24 Customer Development Interviews
-Have gathered 107 clients in waiting list

Problem or Opportunity

SME’s need to obtain working capital in order to grow their business, but banks don’t lend them money because of the difficult risk assessment process.

Solution (product or service)

Penenza is a Buy-Now-Pay-Later platform for B2B that connects buyers and suppliers and provides the opportunity for:

- Buyers to have a zero-credit-cost working capital
- Wholesalers to have more clients and get paid upfront
- Banks to get new and more qualified clients

Business model

Penenza’s earnings come from the difference between the seller's fee and the cost of funding
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