play_arrow
View
58754
AssetVault Limited
India, Telangana
Market: Financial services
Stage of the project: Operating business
Date of last change: 14.10.2022
Market: Financial services
Stage of the project: Operating business
Date of last change: 14.10.2022
Idea
At AssetVault, we are digitizing Estate Planning. AasaanWill is launched to help Indian families with 100% legally valid Wills from the comfort of their home at
Current Status
-Close to 4 digit Wills are sold through B2C experiments.
-Secured 5 partnerships for offering AasaanWill as an employee benefit
-3 partnerships with Charities to help them obtain increased donations
-Marketing campaign launch: We launched our product with Times of India in the 4th week of July. The first chunk of $5 M investment spent has begun.
-Our innovative and simplified video content on Succession Planning is showing encouraging traction with over 350 hours of watch time and 30,000 views.
-Secured 5 partnerships for offering AasaanWill as an employee benefit
-3 partnerships with Charities to help them obtain increased donations
-Marketing campaign launch: We launched our product with Times of India in the 4th week of July. The first chunk of $5 M investment spent has begun.
-Our innovative and simplified video content on Succession Planning is showing encouraging traction with over 350 hours of watch time and 30,000 views.
Problem or Opportunity
Each year close to 1% of India’s GDP is lost due to productivity losses arising from civil disputes. Another 1% of India’s GDP is lying unclaimed or stuck in disputes or in PF or other financial instruments. A legally vetted and a valid Will can bring in a sea of change in the socio-economic condition of India.
Our typical clientele is new parents or a nuclear family from metro and tier1 cities. The aspirational middle class with access to multiple investment instruments. Some of our other segments include Non-resident Indians with assets in India, retired individuals, LGBTQ community, etc.
Our typical clientele is new parents or a nuclear family from metro and tier1 cities. The aspirational middle class with access to multiple investment instruments. Some of our other segments include Non-resident Indians with assets in India, retired individuals, LGBTQ community, etc.
Solution (product or service)
Creating wealth is difficult, passing it on to the next generation should not be. At AssetVault, we are digitizing Estate Planning. AasaanWill.com is launched to help Indian families with their Financial Continuity plans.
100% legally valid Wills from the comfort of your home at a fraction of a lawyer’s cost and within 20 minutes
Our product is intuitive and based on simple Q&A. We outperform the competition on security, video letter of wishes and fetching the latest market values.
100% legally valid Wills from the comfort of your home at a fraction of a lawyer’s cost and within 20 minutes
Our product is intuitive and based on simple Q&A. We outperform the competition on security, video letter of wishes and fetching the latest market values.
Business model
Our Go to market strategy is based on a mix of B2C and B2B.
In the initial 6 months, we produced easy-to-consume content, across text and video formats on succession planning. Our objective is to become the most authentic, prolific content creator and go-to brand for all things succession planning in India.
We have secured a $5M media for equity deal with India’s largest Media Companies. Our milestone 1 is to become the single biggest Will writing brand in India and we need to get to 1000 Wills to achieve this.
In the next 12 months, we will launch our product in the B2B2C partnership.
In the initial 6 months, we produced easy-to-consume content, across text and video formats on succession planning. Our objective is to become the most authentic, prolific content creator and go-to brand for all things succession planning in India.
We have secured a $5M media for equity deal with India’s largest Media Companies. Our milestone 1 is to become the single biggest Will writing brand in India and we need to get to 1000 Wills to achieve this.
In the next 12 months, we will launch our product in the B2B2C partnership.
Incubation/Acceleration programs accomplishment
TechStars
Presentation
Sign in/Sign up