Elevating CX of platforms through human-led curation, real-time trend & sentiment analysis+ building internet IPs to supply high quality, relevant content for audience at scalability of i18n and l10n.
Current Status
Memeta is 1.5yrs old and has already hit USD 260K ARR which has grown 199% YoY with our IP revenue growing at +700% YoY.
Problem or Opportunity
Poor Content Experience (hours spent doom scrolling on social media with little to none satisfaction from the session)
Social Media Platforms face challenges of Algorithmic News Feeds,
In-house Content Desk Limitations & untapped consumer dense markets. Identifying, sourcing high-quality and relevant content, lack of Real-time news, sentiment monitoring, Knowledge Deficit (Insufficient expertise in niches) and thus, there is an imbalance: high quality content demand > supply.
Despite there being a large number of creators, the constant stream of high quality, relevant content is missing.
Solution (product or service)
Solutions: CaaS + House of IPs
- Elevating CX via CaaS Integration
Curation as a Service is a human-led supplement to in house desks to enable diverse feeds, rapid expansion of categories & interests & larger pool of content
Through sentiment analysis, curators will identify & source content gauging the mood of specific communities, potential areas of excitement, identify trends, cover real time news &
high priority topics.
- Constant stream of HQ, relevant content
Aggregation of Content Creators and Curators, creator-led IPs to fill content gaps in the market and serve niche content
Business model
CaaS
1.Partner up with platforms looking to expand in the Indian Market
2.Content Audit: understanding gaps in content demand-supply, identifying nascent & underserved niches
3.CaaS Integration: Building SOPs, curation Models, onboarding content experts to curate HQ Content, serving up and coming topics of interest
4.Impacting North Star Metrics: Increasing DAU count, average session time, user Retention, engagement Rate
-House of IPs
1. Acquiring IPs: Build niche IPs for underserved genres and vernaculars, capitalize on global trends by localizing them
2. Rapid Growth & monetization
