Ling Games Studio

Asther Strike: Legacy is a tactical FPS built around a mirrored realities where each team must destroy enemies' world while defending their own

Asther Strike: Legacy is progressing steadily through early development with strong foundational systems and growing community interest. The Mirror-World gameplay concept, map layout, combat flow, and movement systems have been fully defined, and the first whitebox of the tactical arena is complete. Core mechanics—including shooting, traversal routes, and objective flow—have been prototyped and validated internally.

On the production side, character concepts, hero abilities, weapon lineup, and art direction are locked. The studio website is live, pitch materials are completed.

Asther Strike: Legacy targets the rapidly expanding mid-core and competitive FPS audience across India and global markets. Our primary customers are players aged 16–35 who actively engage with tactical shooters like Valorant, Apex Legends, and CS2, and who seek deeper strategy, faster pacing, and innovative gameplay mechanics. This segment is highly engaged, spends consistently on cosmetics and battle passes, and drives substantial content creation and esports viewership.

India’s gaming market—valued at $3.1B and growing at 25%+ CAGR—contains over 150 million mid-core gamers, yet has no homegrown competitive FPS IP. Globally, the FPS market exceeds $17.5B annually, with tactical shooters forming one of the highest-retention and highest-spend categories in gaming.

Asther Strike positions itself at the intersection of two powerful trends:

the rise of competitive multiplayer gaming, and

the increasing demand for fresh mechanics within the FPS genre.

This creates a large, underserved customer segment ready for a new, differentiated tactical experience.

Most modern FPS games rely heavily on:

Ability spam

Recycled map design

Shallow objectives

Minimal tactical innovation

Players want fast, strategic, skill-based shooters but have no local, high-quality FPS options. The Indian market consumes shooters but produces almost none.

Asther Strike: Legacy introduces:

Mirror World Gameplay: Dual-reality combat with mirrored lanes and traversal.

Objective-Based 8v8 Mode: Attack and defend cores simultaneously.

Vertical Mobility: Ziplines, climbing, jump pads, advanced movement.

Hero-Lite System: Tech-based abilities (no magic, no ability dominance).

High-Readability Sci-Fi Art: Built for esports and competitive clarity.

This creates tactical depth, strong replay ability, and a unique identity in the FPS market.

valorant, cs-2, apex legends

1. Breakthrough Mirror-World Mechanic

Asther Strike introduces a unique dual-reality system where two mirrored versions of the map exist simultaneously, enabling mindgame rotations, unpredictable flanks, and deep tactical decision-making. No existing FPS in the market offers this.

2. Objective-Driven 8v8 Combat (Not Kill-Based)

Unlike traditional shooters, winning requires destroying the enemy Energy Core. This creates:

More teamwork

Strategic pacing

Higher skill expression

Better esports potential

3. Fast, Vertical Movement System

Ziplines, jump pads, climb points, and traversal routes add a mobility layer similar to arena shooters but without the chaos. This keeps the game modern, fluid, and competitive.

4. Hero-Lite Ability Design (Balanced, Not Overpowered)

Abilities enhance strategy but never dominate gunplay. This preserves FPS purity while offering modern tactical depth — a balance missing in many hero shooters.

5. Strong Monetization Without Pay-to-Win

Three solid revenue pillars:

Cosmetics (skins)

Battle passes

In-world advertising

Advert placements create recurring revenue even with modest player counts, giving Asther Strike a distinct business advantage.

6. Designed for Esports from Day One

Clear silhouettes, readable abilities, symmetric map control, and objective structure make the game spectator-friendly and tournament-ready.

7. Built for a Massive Untapped Market

India has millions of FPS players but no homegrown competitive FPS IP. Asther Strike uniquely fills that gap while still appealing to global PC/console audiences.

8. Faster Development Through Lean Team + UE5 + AI Tools

Using Unreal Engine 5, GAS, AI-assisted pipelines, and optimized workflows allows faster production at AA quality — a major edge over traditional studios.

9. Strong Scalability & Long-Term Content Pipeline

The Mirror World mechanic enables:

Alternate map layouts

New traversal paths

Seasonal variations

Endless content without redesigning from scratch

10. Clear Identity in a Crowded Genre

While most shooters look and feel similar, Asther Strike has:

A unique mechanic

A distinct sci-fi visual theme

A recognizable core objective

This gives the game market differentiation, brand identity, and marketing strength.

1. Cosmetic Revenue (Weapon & Character Skins)

Skin Price Range: $6 – $11
Conversion Rate: 1.5% – 3.5%

Monthly Buyers:

At 10k MAU → 150–350 users

At 30k MAU → 450–1,050 users

Yearly Cosmetic Revenue:

Low Case: $12,000 – $24,000

Medium Case: $35,000 – $65,000

High Case: $95,000 – $140,000

2. Battle Pass Revenue

Battle Pass Price: $6 – $10
Conversion Rate: 3% – 6%
Seasons per Year: 4

Yearly Battle Pass Revenue:

10k MAU: $7,200 – $15,000

20k MAU: $14,500 – $30,000

30k MAU: $21,800 – $45,000

3. In-World Advertising (Billboards & Banners)

Total Ad Slots: 15
Monthly Ad Prices:

Small: $350/month

Large: $1,200 – $2,400/month

Yearly Ad Revenue:

Low Case: $115,000/year

High Case: $188,000/year

This is the strongest revenue driver, because ads generate income even with modest player numbers.

TOTAL ANNUAL ROI (ALL STREAMS COMBINED)
A) Conservative Scenario (10k MAU)

$140,000 – $190,000 per year

B) Moderate Scenario (20k MAU)

$165,000 – $285,000 per year

C) High Growth Scenario (30k MAU)

$182,000 – $335,000+ per year

⭐ EXIT STRATEGY (Acquisition Value in USD)

If sold at different stages:

After Beta (no traction):

$180,000 – $420,000

With traction (20k–100k players):

$420,000 – $1.2M

Mid-size global success:

$1.2M – $2.5M

Strong IP position (rare):

$3M – $12M+

Product Metrics
Prototype readiness - 15%
No of Heros - 16
No.of maps - 5

Salaries: 40%
Office Expenses: 15(office space, Equipment like Computer,)
Animation: 5% to Give realistic animation we will be using motion capture.
Servers: 20%(Amazon web services)
Software: 20%(adobe suite, Substance Painter and other AI subscriptions)

We are offering 40% of share of the company to investors, and the share percentage will be negotiated according to the money offered

1. High Competition in the FPS Market

The global FPS genre is competitive, dominated by large studios. Breaking through requires strong differentiation and consistent updates.

Mitigation:
Asther Strike’s Mirror-World mechanic, objective-based gameplay, and unique art direction create a clear identity that separates it from traditional shooters.

2. Technical Complexity of Multiplayer FPS

8v8 tactical FPS with dual-reality systems is challenging to build. Networking, replication, server stability, and anti-cheat require strong engineering.

Mitigation:
Using Unreal Engine 5 + GAS + modular architecture. Hiring a dedicated network engineer and building a scalable multiplayer framework early.

3. Long Development Cycles & High Costs

FPS games require significant time and content (maps, heroes, animations). Delays can increase burn rate.

Mitigation:
Lean team structure, optimized pipelines, AI-assisted workflows, and milestone-based production reduce cost and maintain velocity.

4. Monetization Risk (Free-to-Play)

F2P models rely on cosmetic purchases and battle passes. Low conversion can impact revenue.

Mitigation:
Multiple revenue streams:

Cosmetics

Battle Pass

In-world ads

Seasonal events
Ads ensure recurring revenue even with modest MAU.

5. Content Production Load

FPS players expect ongoing updates (maps, heroes, skins). Slow content can reduce retention.

Mitigation:
Seasonal roadmap, scalable pipeline, and modular hero/map design accelerate content production.

6. Esports Adoption Uncertainty

Many games fail to achieve esports traction even if competitive.

Mitigation:
Designing for readability + objective clarity + map balance. Running community tournaments early.

7. Team Scaling Risk

Finding and retaining skilled Unreal developers, animators, and designers can be challenging for a new studio.

Mitigation:
Hybrid hiring model, partnerships with freelancers, and training pipelines within studio.

8. Funding Dependency

If further rounds are needed, delays or market shifts could strain the runway.

Mitigation:
Clear milestones (prototype → vertical slice → Early Access), recurring revenue through ads, and publisher partnership options.

9. Market Fit Risk (New Mechanic Acceptance)

Mirror-World gameplay is innovative but unfamiliar. Some players may need time to understand dual-reality strategy.

Mitigation:
Progressive onboarding, tutorial missions, simplified initial map layout, and player testing to refine UX.

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