Wera Food Technology Pvt Ltd

Yes

WERA is a product & service provider that focuses mainly on the field of business intelligence, bringing IoT, automation, and cloud service to the business sector. We develop and provide a wide range of intelligent commercial RESTAURANT MANAGEMENT SOFTWARE solutions which help businesses to run more effectively.

4: Traction :

Total no.of restaurants serviced 1900 + , approx 65% paying customers from last three years with retention of 85%. without any marketing.

Orders per month on our platform : 12 lakhs + as on date.



5: Revenue:

2017-2018: 19.2 lakhs ( Pilot project with few products)

2018-2019: 28.88 lakhs ( Pilot project with few new product )

2019-2020: 48.58 lakhs ( Pilot project with few new product and tie up with aggregators)

2020-2021: 48.58 lakhs ( All Product launched )

2021-2022: 49.56 lakhs (Retention 85%)

2022-2023 : Projection 1.5cr ( Developed market most demanding product and launching )

4: Traction :

Total no.of restaurants serviced 1900 + , approx 65% paying customers from last three years with retention of 85%.

Orders per month on our platform : 12 lakhs + as on date.



5: Revenue:

2017-2018: 19.2 lakhs ( Pilot project with few products)

2018-2019: 28.88 lakhs ( Pilot project with few new product )

2019-2020: 48.58 lakhs ( Pilot project with few new product and tie up with aggragators)

2020-2021: 48.58 lakhs ( All Product launched )

2021-2022: 49.56 lakhs (Retention 85%)

2022-2023 : Approx 40 lakhs due to market uncertainty

2023-2024 : Projection 1.5cr ( Developed market most demanding product and launching )

6000

-100

Private Limited

9

1: High dependency and huge cost in terms of commission to 3rd Party Online Ordering food aggregators Platform
2: Unable to check sale and pilferages done by cashier or manager on POS, manual entries of online ordering of third-party food aggregators on POS, lots of human error while punching the orders during busy time. due to human error order entry get wrong, delay in acceptance of orders and loss in revenue. non matching of offline & online revenue.
offline inventory & reports , cannot manage centralize for multiple outlets.
3: For Restaurants, high dependency on waiters and for bars & Lounges, non-payment from Customers during rush hours.
4: Operational Inconvenience & absence of automation across industry specially ( MSME) POS companies who are using offline technology to handle orders from all 3rd party online ordering aggregators platforms in rush
hours.
5: Long waiting for table leads to customer dissatisfaction.
6: Frequent changes/ corrections in menu rates, taxes, menu items leads to printing new Menus and incurring cost.
7: Unable to reward loyal customers: Unable to engage customers

1: Online Ordering with Delivery : Restaurants Own Online Ordering Platform will reduce dependency on 3rd party online food ordering platforms and also will also have the advantage of allowing Restaurants to design its promotional activities.
2: Wera Cloud POS : Point-of-Sale Operations (moving beyond just billing), Inventory or stock management, Online Menu updates, Multiple outlets Centralization reports, Integrations with third party food aggregator API's ( swiggy, Zomato, Uber eats, Foodpanda), Analytics & Reporting, Theft control, Security,
3: Dine-in Mobile App : Dine-in mobile app will reduce dependency in waiters and solve the problem of non-payment from customers.
4: Merge ( Third party food aggregator API's Integrated with other POS companies : All orders from own online ordering & 3rd party aggregator platforms orders landing on single POS or dashboard which will make the order handling operations efficient.
5: Table Reservation : allows customer to pre-book the table and avoid long waiting for table.
6: Digital menu : allows change in price, taxes, menu addition etc through Backend and also it has the option to display the product images, Show new introductions, show offers which help to up sell.
7: Loyalty & Referral program : allows Restaurants to reward their loyal customer and get new references which in-turn increases the Revenue.
8: Customer Engagement help to get repeat orders and increase footfall & Feedback Management Restaurants to take immediate corrective actions for the bad feedbacks.

Our competitors: Urban pipers, Lime tray, Pet pooja
Market share: Pet pooja : 20-25%, Urban Piper : 10-15% , Lime tray : 5 %

We are different because:
1: Product Differentiation: features, performance, efficacy, meeting specifications, durability, reliability & warranty.
2: Service Differentiation: Ordering ease, delivery, installation, customer training, customer consulting & other miscellaneous services.
3: Distribution Differentiation: Channels of distribution is an effective means of differentiation. immediate access to expertise, and greater ease of ordering, and higher levels of customer or technical service.
Products typically moves through two stages of distribution including master channel partner, local dealers, and retailers.
4: Relationship Differentiation: Differentiation such as high levels of service, superior product quality, or performance. We provide and demonstrate competence, courtesy, credibility, reliability, and responsiveness. ensuring that the product is delivered on time, technical service representative is a trusted member of the customer’s team while resolving any issues quickly and accurately.
5: Image/Reputation Differentiation: sales reps have a strong technical education or background, and our products are positioned as being leading edge. Due to less budget in advertising, we have a customer-driven strategy, we Pick a handful of customers that can drive the success of our business & then focus all of our budget on these companies. Give them exactly what they want, and do it better than anyone else can.
6: Price Differentiation: Successfully competing on price requires recognition that every customer has a different price they would be willing to pay for your product.

Average Single Product Value – $72 to $ 108/- per annum Subscription fees is charged.

Going forward we will sell products between $ 120 to $181 per annum

1: SaaS model: Subscription fees is charged yearly for all the products.
Products:
A: Online Ordering application ( Weblink, Android, IOS )
B: Cloud POS (Newly developed)
C: Merger ( Third party food aggregators API) integration
D: Dine-in online ordering
E: Digital menu
F: Loyalty program
G: customer engagement program
H:online table booking
2: Grow faster by third party online food aggregator API's Integration & Alignment/ Partnership with other POS Market Players and providing value added service to their clients. (There are only few companies in India who received Swiggy , Zomato, Uber eats & foodpanda full access menu & online ordering relay API's)
3: Average Single Product Value – $ 72 to $108 /- per annum Subscription fees is charged

I have multiple business & I will try to focus on one.

Market value:

CARE Ratings expects the restaurant and food service industry to register a growth of about 10.4% CAGR for the next 5 years between 2018 and 2022 to reach Rs 10.5 trillion by 2025 (source care ratings)


As per swiggy & Zomato total number of restaurant using their online ordering services: 3 lakhs + in 590 citis in India.

There are 70 lakhs total number of restaurants in India which can be categorised as A B C & D. As of now we are targeting first three categories of outlets. We will focus & target first three categories.



Wera looking for market share: Maximum market share in hospitality & going forward in Retail as well.

There are multiple risk we can calculate here
1: Discounting on pricing