The project aims to create a platform where in Industry leads would be able to identify all the upcoming radical and disruptive inventions which has the potential to be reproduced in an industrial parlance and can negotiate ways for acquisition and consumption. Thus Estrelligent plays a facilitator which helps in travelling the journey from invention to innovation.
Current Status
The ideation is complete. Comes with a complete management team. Proof of concept is prepared. Plan is outlined and finalised at a granular level.
Market
The major customers will be schools, colleges, universities, individual students and research enthusiasts, large corporate (R&D division) and investors.
If India to be considered for launching the beta version the market potential is
757 Universities
38056 Colleges
11922 Standalone Institutions
33.2 million students annually
1.2 million PG and research aspirants
200 Companies in and above INR 5 Billion
Problem or Opportunity
“Why do you think it takes a Tesla to disrupt the conventional passenger vehicle industry? Why do you think it takes a Google or a Facebook to disrupt the conventional media? Why do you think it takes an Amazon to disrupt the conventional retail giants?” —-Why does disruption always has to have an inorganic trigger?
Good or bad is debatable but it accompanies with the churn of huge PE money, high number of job losses, obsletion of skill sets and what not. Now when this happens firms mostly focus on altering/correcting the “Demand side” or the “Operational side” of things. Here’s why companies spend big money hiring Management Consultants to understand what went wrong and how to fix it; overlooking the “Supply facet” of the story. All that they get in return is a set of industrial best practices and upcoming trends to replicate the disruption. By the time they adopt, the market moves ahead further and this vicious cycle continues. Here’s where we fit in!
Solution (product or service)
We see a greater need- Our Vision is to help organisations understand the need to have a proactive horizontal outlook and focus on the “Supply Side” of the universe to be amalgamated with demand and operations and in the process help companies scale by disrupting organically from within. We want to build a platform which helps companies to identify all the upcoming radical innovations which has the potential to disrupt the industry and then design a road map to effectively consume the innovation into it's existing proposition to allow a smooth transition.
The major advantage the blue sky potential of the idea and the ticket size proposed from the potential buyers. Direct competition doesn't exist as on date. The idea has a huge scalability and global market can be tapped.
Finance
Subscription- 50%
Fulfilment- 30%
Advertisement- 20%
Has a projected IRR of 200% and can be scaled upto 17X times in a 5 year horizon (Detailed projection mentioned in the report).
Business model
To create a network of individual researchers, academic institutes, R&D wing of corporates and investors where in researchers can publish their research/patents which they believe are radical and disruptive and has a potential to be replicated in an industrial parlance and can be commercialised. Corporate houses can access those research abstracts and can choose to contact researchers/institutes when interested. Investors can use the platform to explore if any upcoming research interests them to fund as a greenfield venture.
Also corporates can use the network to outsource their upcoming project to individual researchers or institutes.
Finally relevant advertisers who are majorly manufacturers/traders of relevant research equipment, raw materials can promote their product to focused set of audience.
Major revenue to come from paid subscription which will differ for each category. Also when a corporate selects a research as a fit to their business line, Estrelligent can play the role of an evangelizer to convert the research into a fully functional prototype. Thus Estrelligent gets a major consulting fee for the fulfilment. Also advertisements to bring in a share of the pie.
Money will be spent on
Money to be spent majorly on developing the platform and promotion to create a network.
Offer for investor
The investors to get board seats and also upto 20% of equity for an investment of USD 0.25 million.
The idea is blue sky concept with not many players operating in the space or are not positioned likely. Hence the present state of need is latent and the market acceptance needs to be created through focused reach and proper promotion.
