45559
CustomFit.ai
Hyper-personalizing the website to each visitor
India, Karnataka
Market: Internet and IT, Artificial Intelligence
Stage of the project: Operating business
Date of last change: 27.07.2020
India, Karnataka
Market: Internet and IT, Artificial Intelligence
Stage of the project: Operating business
Date of last change: 27.07.2020
Idea
CustomFit.ai Hyper-Personalization platform built from ground up for B2B websites.
It converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc., and also based on their past journeys, behaviors, and interests.
It helps you to understand what your visitors want and need, when they need it and how you can help them find what they are looking for.
No code changes are needed. Built for the business teams.
It converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc., and also based on their past journeys, behaviors, and interests.
It helps you to understand what your visitors want and need, when they need it and how you can help them find what they are looking for.
No code changes are needed. Built for the business teams.
Current Status
Our revenue started in April 2020, with one paid customer of $400/month.
Traction/stage:
Early revenue with a strong pipeline
Current pilots/pipeline has the potential to provide ~ $150K ARR in the next 6 months
Gross Margin: 75%
Annual Contract values (ACV)/client : $5K-15K
Monthly burn rate: $5K
Expected to reach a $150-200K ARR in the next 12 months
Traction/stage:
Early revenue with a strong pipeline
Current pilots/pipeline has the potential to provide ~ $150K ARR in the next 6 months
Gross Margin: 75%
Annual Contract values (ACV)/client : $5K-15K
Monthly burn rate: $5K
Expected to reach a $150-200K ARR in the next 12 months
Problem or Opportunity
The problem being solved - Sales & marketing professionals fail to get quality leads from the traffic landing on their websites. Existing solutions can only drive traffic to websites but fail to capture the prospective customers’ journey once they land on the website.
Solution (product or service)
Product / Idea - CustomFit.ai provides a no-code platform that not only captures the user journey on B2B websites but also allows marketing & sales professionals to hyper-personalize the user experience.
It converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc. , and also based on their past behaviors and interests.
It helps businesses to understand what their users want and need, when they need it and how businesses can help them find exactly what they are looking for.
The no-code platform empowers the business teams and dramatically reduces the time taken to roll out newer and hyper-personalized experiences for their customers.
USP:
Unlike one static website for all visitors, business teams can use CustomFit.ai to dynamically produce a unique experience for every user/segment. This hyper-personalization keeps the users better engaged with the business’ website and for a longer duration. This significantly improves the chances of leads converting.
CustomFit.ai with a no-code and DIY approach puts the control back in the hands of the business teams and improves the efficiency of dev teams. Marketers/Business teams need not approach the tech/dev teams for tweaks/experiments/optimization of the webpages. This is a win-win for both business and developer teams and applicable in small and large organizations.
CustomFit.ai is agnostic to the client’s front end and back end tech stack. Hence, it integrates seamlessly and the integration takes only minutes.
CustomFit.ai’s ability to map user journeys and events provides valuable insights to marketers to plan and design their marketing campaigns and website optimization strategies.
In B2B Saas - Account-based marketing(ABM) teams that use CustomFit.ai observed that they benefitted not only from the improvement in lead conversion but also from the value-addition through upselling and cross-selling strategies after conversion.
It converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc. , and also based on their past behaviors and interests.
It helps businesses to understand what their users want and need, when they need it and how businesses can help them find exactly what they are looking for.
The no-code platform empowers the business teams and dramatically reduces the time taken to roll out newer and hyper-personalized experiences for their customers.
USP:
Unlike one static website for all visitors, business teams can use CustomFit.ai to dynamically produce a unique experience for every user/segment. This hyper-personalization keeps the users better engaged with the business’ website and for a longer duration. This significantly improves the chances of leads converting.
CustomFit.ai with a no-code and DIY approach puts the control back in the hands of the business teams and improves the efficiency of dev teams. Marketers/Business teams need not approach the tech/dev teams for tweaks/experiments/optimization of the webpages. This is a win-win for both business and developer teams and applicable in small and large organizations.
CustomFit.ai is agnostic to the client’s front end and back end tech stack. Hence, it integrates seamlessly and the integration takes only minutes.
CustomFit.ai’s ability to map user journeys and events provides valuable insights to marketers to plan and design their marketing campaigns and website optimization strategies.
In B2B Saas - Account-based marketing(ABM) teams that use CustomFit.ai observed that they benefitted not only from the improvement in lead conversion but also from the value-addition through upselling and cross-selling strategies after conversion.
Competitors
Mutiny (Website: https://mutinyhq.com)
Type of competition: Direct
UseProof(Website: https://useproof.com)
Type of competition: Direct
Type of competition: Direct
UseProof(Website: https://useproof.com)
Type of competition: Direct
Advantages or differentiators
What do they do :
B2B Website Personalization
How are we different :
We stand differentiated by offering a complete cycle of personalization(including understanding user journey on your websites) where it will remove the guesswork by making you understand Why-Whom-When to personalize.
While our competitors provide the personalization based on ‘Who the visitor is (persona)?’, with CustomFit.ai one can personalize not just based on visitor’s persona, but also based on the visitor's previous journeys, interests & behaviors.
Finance
Annual Contract values (ACV)/client : $5K-15K
Monthly burn rate: $5K
Expected to reach a $150-200K ARR in the next 12 months
Monthly burn rate: $5K
Expected to reach a $150-200K ARR in the next 12 months
Business model
Sales Direct & Channel Partner (Digital Marketing
Agencies)
Agencies)
Money will be spent on
Product Development, Marketing & Sales
Team or Management
Won the competition and other awards
Winners of Unicorn Battle, India Chapter
Winners of South Asia division of 3551 Optics Valley Global Entrepreneurship Competition
Winners of All India Startup Award Elevate-X (outran 300+ startups across India)
Winners of All India Startup award SMC, IIT-K.
Backed by Kalaari Capital as EIR
Backed by Google under GCS
Winners of South Asia division of 3551 Optics Valley Global Entrepreneurship Competition
Winners of All India Startup Award Elevate-X (outran 300+ startups across India)
Winners of All India Startup award SMC, IIT-K.
Backed by Kalaari Capital as EIR
Backed by Google under GCS
Photos
Product Video
Presentation
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