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CISAPP

Blockchain based Social Network

India, Karnataka
Market: Blockchain
Stage of the project: Prototype or product is ready

Date of last change: 08.04.2021
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Idea

CiSApp is a one-stop social media platform that considers the challenges of social media to create a solution that takes the industry to the next level. By bringing together the power and security of blockchain with a revolutionary business model that recognizes the importance of creating a truly safe, never-seen-before environment for content creators and users alike, CiSApp is the next big thing in the quickly growing social media industry.

Current Status

We had a beta launch with MVP that we have built (2020) in the play store for product testing, market, user behavior, and analysis and have acquired 22,300 users organically.

The first version of the app will be live for invite-only access for Android and IOS in June 2021.


Market

a) TAM $294B,
Targeting 18 - 40 years i.e. 1.8B - SAM - $52.7 billion

b)According to IBISWorld, the U.S. social networking sites market was valued at $52.7 billion in 2020. In 2020 alone, the market grew 16.8%.
In 2020, consumers spent nearly $111 billion globally on in-app purchases, subscriptions, and premium apps across both Google Play and Apple’s App Store, up by 30.2% year-over-year.
In 2020, the social media industry received $52.95 billion in venture capital investment across 2,886 deals.

Problem or Opportunity

Many of the issues with currently existing social media are privacy-based. Anonymity is a privilege strongly misused by trolls and untoward elements, and this spoils the experience for users and content creators alike. Hackers and spammers are constantly attacking user data and privacy, raising concerns worldwide that have involved various national governments in investigations and trials concerning social media companies.

Social media is sustained by one thing and one thing only - content. This makes content creators a precious commodity for every social media platform. Yet, no social media platform currently has a fair means of appropriately rewarding content creators. Content creators also face immense pressure through trolling, harassment, and cyberbullying, all enabled by a social media environment where malicious elements can get away with anything under the guise and comfort of anonymity. As massive data breaches like the Cambridge Analytica scandal have revealed, social media is also in dire need of better privacy and data protection technology.

Solution (product or service)

CiSApp is a unique social platform where users get authentic content and have complete control over their interactions with other users, influencers, and brands. User profiles are verified and genuine, eliminating anonymity. Content creators are rewarded for creating authentic and engaging content. And brands get genuine leads through ads targeted via user behavior only, without breaching users’ privacy. CiSApp is a social media platform where all the stakeholders can feel safe, free, and rewarded.
Using blockchain technology to create a private and secure social media environment, employing strong user verification for a troll-free experience, and adding a revolutionary business model that rewards content creators, CiSApp is all set to be the unique, next-gen social media platform where the real stuff happens!

Competitors

Aapoon, Uhive, Steemit, Diaspora, Facebook

Advantages or differentiators

Currently, popular social media platforms have almost complete control over user data and track user activity. The platforms then sell the aggregated information to the highest bidder for targeting and advertising purposes.
Blockchain-based social media platforms can allow users to have more control over where and how their content can be distributed. This distribution capability could give creators higher potential to generate profit

Finance

Commission Based Model

Business model

Our business model is focused on businesses run by creative users like Content creators and influencers (that build a large network). We are the first to offer an opportunity for them to monetize their content and promote brands (based on the leads their content generates.)

Companies can list with CiSApp for the promotion of genuine products and services. Our algorithm directs it to the content creators based on communities (which is a unique feature of CiSApp). Leads generated by the end of the campaign are then billed and sent to companies and We share a portion of our revenue with relevant content creators.


CiSApp is 100% reliable as it doesn't access cookies or in any way intrude on users' privacy (for the sake of promotions,) we have other genuine ways to generate leads.

Money will be spent on

- Development of technology, improvement of services
- R &D
- Marketing for user and creators acquisition

Offer for investor


We will say at the meetings

Team or Management

Risks

Lack of funds

Incubation/Acceleration programs accomplishment

- Graduated Cohort 6 of Conscious Venture Lab Accelerator program Baltimore, US.
- Incubation in the Startup program Seed Round Capital.


Won the competition and other awards

- top 47 breakout apps in the world in 2020 by AppSamurai.
- top 25 fundable startups by India Fund Fest.

Photos

Photo 1 - Blockchain based Social Network
Photo 2 - Blockchain based Social Network
Photo 3 - Blockchain based Social Network
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Photo 5 - Blockchain based Social Network
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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