Photo - Frenzi
play_arrow
View
52775

Frenzi

Streaming social search and recommendation platform

India, Maharashtra
Market: Information and media, Mobile applications
Stage of the project: Operating business

Date of last change: 03.09.2021
Go to the owner's profile
1
equalizer from 2000
help
Calculated and estimated occupancy of the project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:
 

Idea

Frenzi helps users to find what to watch across OTT platforms. brings down their time to search from 20 Mins to less than 5 Mins. A unique platform which makes OTT subscription free for the users

Current Status

Frenzi is active on Android Playstore since May 21
Have acquired 160K+ users in last 45 days, have more than 750k+ searches, 18K+ Expressions, 5K+ Ratings and moe than 5K community interactions on the platform. we are adding a user every 10 sec

Market

Frenzi is a global product with large addressable OTT market worth USD 350 Bn. the market is fast expanding and consumers are moving from linear to non linear is a rapid way. Pandemic has acted as a catalyst of growth for the sector.

More and more players with niche content and regional focus are stepping in the market.

Problem or Opportunity

The Rapid growth of OTT industry has left the users in problem of plenty. They are irritated trying to find content across platforms and confused what to watch with so many platforms. Thereby they end up spending more time searching for content than watching it. they seek reliable recommendation from family, friends colleagues to decide what to watch

Solution (product or service)

Frenzi is a smart solution to the users problem. It has 4 key features
1. Unified search saves a users time- 6 ways to search by title, genre, platform, language, actor, year
2. AI based Unified recommendation
3. social platform to create cohort and community of their own to get reliable recommendation - 24 unique ways to interact
4. Loyalty rewards makes OTT subscription virtually free for the users. earn as you stream

Competitors

There is a large addressable market with no clear market leader yet.

Google, Justwatch, Flyx and Frenzi are the 4 players in the market.

Advantages or differentiators

Social and the rewards platform differentiates Frenzi from its competitors. The Model makes the business attractive to users and Platforms alike. Accelerates growth and creates barrier to entry for any future competition.

Finance

Subscription Partnerships with OTT platforms - rev share in the range of 15 to 25%
Advertising Revenue - with the most relevant addressable market, Frenzi becomes the choice of platforms to promote their original content
Data Monetisation - monetisation through consumer insights

Customer Acquisition and Manpower are the two major cost item.

Business model

GTM Strategy:
Users would be incentivised on the platform with Frenzi points for interaction and inviting friends on the platform. The users can redeem these points to buy subscription of OTT platforms.
The higher the users use the platform the better would be the advertising revenue for Frenzi
Rapid market growth (From 1m to 10m) would be initiated with a time bound reference scheme.
The community would build interaction between individuals and drive stickiness and increase frequency of usage, making it a habit for the user.

Money will be spent on

Subscriber Acquisition
Deals with OTT platforms
Team Enhancement
Tech Infrastructure
Operation Financing

Offer for investor

Raising round at a premoney valuation of USD 2.5 Mn
Raised the last 50K through CCPS route at floor price of 2 Mn

Risks

There is a significant first mover advantage in the business, a delayed response to scale up would increase the cost of acquisition and create a barrier for entry. However market is too huge and there would be couple of similar players in the space in the near future

Photos

Photo 1 - Streaming social search and recommendation platform

Product Video

5,00
1
2
3
4
5
1 voice
Sign in/Sign up
arrow_back
EN
more_horiz
close
visibility817
star0
Add to favorites
Delete from favorites
share
close
thumb_up1
Like
Unlike
Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation