Frenzi

Frenzi helps users to find what to watch across OTT platforms. brings down their time to search from 20 Mins to less than 5 Mins. A unique platform which makes OTT subscription free for the users

Frenzi is active on Android Playstore since May 21
Have acquired 160K+ users in last 45 days, have more than 750k+ searches, 18K+ Expressions, 5K+ Ratings and moe than 5K community interactions on the platform. we are adding a user every 10 sec

Frenzi is a global product with large addressable OTT market worth USD 350 Bn. the market is fast expanding and consumers are moving from linear to non linear is a rapid way. Pandemic has acted as a catalyst of growth for the sector.

More and more players with niche content and regional focus are stepping in the market.

The Rapid growth of OTT industry has left the users in problem of plenty. They are irritated trying to find content across platforms and confused what to watch with so many platforms. Thereby they end up spending more time searching for content than watching it. they seek reliable recommendation from family, friends colleagues to decide what to watch

Frenzi is a smart solution to the users problem. It has 4 key features
1. Unified search saves a users time- 6 ways to search by title, genre, platform, language, actor, year
2. AI based Unified recommendation
3. social platform to create cohort and community of their own to get reliable recommendation - 24 unique ways to interact
4. Loyalty rewards makes OTT subscription virtually free for the users. earn as you stream

There is a large addressable market with no clear market leader yet.

Google, Justwatch, Flyx and Frenzi are the 4 players in the market.

Social and the rewards platform differentiates Frenzi from its competitors. The Model makes the business attractive to users and Platforms alike. Accelerates growth and creates barrier to entry for any future competition.

Subscription Partnerships with OTT platforms - rev share in the range of 15 to 25%
Advertising Revenue - with the most relevant addressable market, Frenzi becomes the choice of platforms to promote their original content
Data Monetisation - monetisation through consumer insights

Customer Acquisition and Manpower are the two major cost item.

GTM Strategy:
Users would be incentivised on the platform with Frenzi points for interaction and inviting friends on the platform. The users can redeem these points to buy subscription of OTT platforms.
The higher the users use the platform the better would be the advertising revenue for Frenzi
Rapid market growth (From 1m to 10m) would be initiated with a time bound reference scheme.
The community would build interaction between individuals and drive stickiness and increase frequency of usage, making it a habit for the user.

Subscriber Acquisition
Deals with OTT platforms
Team Enhancement
Tech Infrastructure
Operation Financing

Raising round at a premoney valuation of USD 2.5 Mn
Raised the last 50K through CCPS route at floor price of 2 Mn

There is a significant first mover advantage in the business, a delayed response to scale up would increase the cost of acquisition and create a barrier for entry. However market is too huge and there would be couple of similar players in the space in the near future