52915
Socialfaim
Influencer Marketing Management and Influencer Discovery
India, Maharashtra
Market: Artificial Intelligence
Stage of the project: Operating business
Date of last change: 07.09.2021
India, Maharashtra
Market: Artificial Intelligence
Stage of the project: Operating business
Date of last change: 07.09.2021
Idea
Socialfaim is Saas based data-driven platform, which is matchmaking suitable Influencer for brand promotion and helps the brand to manage Campaign from Dashboard.
Current Status
50+Brands working with us
Market
Our Customer segment is mainly B2B Sector.
Problem or Opportunity
In the past few years, the creator economy has evolved owing to the increase in the Social Network Influencers and demand of these influencers for the Marketing Campaign. But this sudden growth in the number of Influencers led to a very cluttered and unorganized market of Influencers.
And, not only unorganized market, but the increase in Influencer numbers has also led to fake influencers (ones having fake followers). Generally, social network company such as Facebook, Instagram, Twitter, etc. are able to detect and disable such accounts. But the business is not able to identify whether the influencer is fake or authentic.
And to add to the list of issues, business or influencer is not able to justify the pay-out, received by the Influencers. Sometimes influencer gets a big chunk of money and sometimes very less. So, there are no methods for a consistent Influencer pay-out.
And with this unorganized market, presence of fake influencers, and absence of price calculator of influencers, the business is not able to get the full insight of the influencer marketing campaign. Unlike the digital market campaigns such as Google Ad or Facebook Ad, they cannot check the live performance of campaigns here.
And, not only unorganized market, but the increase in Influencer numbers has also led to fake influencers (ones having fake followers). Generally, social network company such as Facebook, Instagram, Twitter, etc. are able to detect and disable such accounts. But the business is not able to identify whether the influencer is fake or authentic.
And to add to the list of issues, business or influencer is not able to justify the pay-out, received by the Influencers. Sometimes influencer gets a big chunk of money and sometimes very less. So, there are no methods for a consistent Influencer pay-out.
And with this unorganized market, presence of fake influencers, and absence of price calculator of influencers, the business is not able to get the full insight of the influencer marketing campaign. Unlike the digital market campaigns such as Google Ad or Facebook Ad, they cannot check the live performance of campaigns here.
Solution (product or service)
We are helping the business to explore a large pool of Influencer data to find the suitable Influencer for the Marketing campaign.
Competitors
Marketing Agencies
Advantages or differentiators
Our platform is AI-Driven.
Finance
Confidential
Business model
Confidential
Money will be spent on
We will spend money on technology development and also, in Sales and Market team building.
Offer for investor
We are offering 20% Equity at a Pre Money valuation of $4Mn.
Team or Management
Risks
Our platform depends on Social Network site, such as Instagram, TikTok, Facebook, etc. The main challenge is the government regulation on this platform. If any website got banned, it affects our business too. However, currently, we expand our platform for almost all type of social network websites.
Incubation/Acceleration programs accomplishment
Till Now Bootstrapped.
Won the competition and other awards
No
Photos
Product Video
Presentation
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