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Hesa Enterprises Private Limited

India, Telangana
Market: Another
Stage of the project: Operating business

Date of last change: 30.08.2021
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Idea

Hesa is redefining rural commerce and is bridging the gap phygitally for world’s largest customer base of 850 Million people residing in rural India.

Current Status

• 40 Cr Gross Revenue - AgriTech – 15 Cr, FinTech – 3 Cr, Services – 5 Cr, Marketing – 1 Cr
• 25% Avg Monthly Growth, 75% Retention Rate5124 Hesaathis (Village Level Entrepreneurs)
• 3 Service Lines (34 Sub service Lines), 1200+SKUs
• 5 Lac rural Customers
• 35+ B2B Partnerships – Like Bajaj Electronics, HDFC Life, Way Cool, Vaya FinServ, Airtel Payments Bank, Instant Pay, Metro, Walmart, Dodla Dairy, Big Haat, Gramcover, Reshamandi, Husqvarna, Agri10x, KrishiTantra, Reliance General Insurance, Healthier Hearts Foundation, etc

Problem or Opportunity

There is a huge gap in Supply & Demand for Rural in India with approximately 850 Million Population in 6 lakhs+ villages not having right access to basic services like banking, finance, utilities, on-demand Services and products. Last Mile distribution is a very big challenge for all the companies. HESA is connecting large Rural India to corporates, banks, NBFC’s and urbans so that the Rurals should be able to not only buy products but sell their products too. This platform is a win- win for businesses and rural population

Solution (product or service)

HESA connects Bharat with India and India with Bharat physically and digitally by bridging the gap for the world’s largest customer base that resides in rural India by leveraging technology and people strength. HESA’s platform connects both the ends and enables buying and selling with an almost ‘doorstep access’ through their workforce of entrepreneurs called VLEs (Village Level Entrepreuners)/CSAs (Customer Service Associates).
With one single platform people should be able to not only order products but services too. People should be able to do all their financial transactions, bill payment

Business model

HESA’s platform connects both the ends and enables buying and selling with an almost ‘doorstep access’ through their workforce of entrepreneurs called VLEs (Village Level Entrepreuners)/CSAs (Customer Service Associates). Who is probably a local groceries merchant, member of women group or any shop with internet and computer/smart device and can access range of products/services available on platform. VLE’s provide offerings or services on the platform to the consumers make transactions. VLE’s will do a detailed village level mapping on consumer needs and behaviour.

Incubation/Acceleration programs accomplishment

AIC – Great Lakes Balachandran Incubator (AGBI)
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