Zealthy is Digital therapeutics platform for reproductive health offering curated solutions to couples during the early stage of infertility and other reproductive health issues
Launched two at-home Fertility Wellness Plans - With retention rates of 50% @Month 2, 30% @Month 3 and 15% @Month 4 Achieved sales $70k in FY 2020-21 and Now running at $15k/month. ATV of $13 and LTV of $33 for fertility wellness plans. CAC of ~$10 Success rate of 15% - as in 15% couples achieving natural conception with our wellness plan. Partnered with leading Fertility clinics in India - Presence in 50+ cities with 100+ clinics Published 2500+ content pieces in vernacular Indian languages 1.3 Mn views per month on our website.
Problem or Opportunity
With 1 in every 6 couples suffering from infertility and almost all couples have faced reproductive health issues during their lifetime. However, It is still plagued with low awareness and high stigma, combined with limited access to primary care leading to self diagnosis and non-clinical validated solutions.
We aim to become a one stop digital clinic for infertility and reproductive health providing clinically validated solutions from best of therapies (Ayurvedic + Pharma + Nutrition science) + coaching to improve outcomes at primary care.
Solution (product or service)
We are developing a vertically integrated digital therapeutics platform for reproductive health with focus on early stage fertility health to start.
Our aim is to develop at-home diagnostics and curated solutions which are clinically proven with combination of best of therapies - Allopathic + Ayurvedic + Nutrition + Coaching
We also understand that compliance and engagement are other 2 major issues for anyone suffering from infertility ( or reproductive health), thus with the help of App + whatsapp APIs we aim to not only provide coaching, pills reminders, Diet reminders, fertility window r
Our model is to take a first principles approach to acquire and educate customers in the early stage of the fertility journey through low cost programs as a way to build trust before educating and selling IVF. We believe this approach is unique to current market offerings with advantages of Lower CAC/high LTV
As digital clinic for Infertility/Reproductive health our revenue streams include
1. Selling own branded infertility/reproductive health kits 2. Referral (Lead gen) for advance procedures (~20% procedure cost) via partner network