An opportunity for India to own Branded Fashion at value prices through the globally proven online Thrift model driven by Sustainability.
Kiabza is currently selling around 500 - 600 SKUs every month at an average selling price of Rs 650 or $8.67. We have a weekly traffic of around 12000 unique customers. Each customer averagely purchases approximately 2 Skus/order. Our returning customers are around 40% MOM.
Problem or Opportunity
KIABZA has given an opportunity to all in India to own Branded Fashion at value prices through the globally proven online Thrift model while also simultaneously providing a platform for many to de-clutter their overflowing closets so they could earn some money while contributing towards Sustainability & Circularity.
Solution (product or service)
Kiabza is a win win proposition for Sellers and Buyers, additionally it saves natural resources and helps social causes. It facilitates Sellers to declutter their wardrobes and consign their unwanted branded fashion while earning easy cash. The Buyers get to buy the best of global brands at a fraction of the MRP. Unapproved products are encouraged to be donated for the betterment of the Society. The model also supports Sustainability as it is based on Reuse and Circularity.
Kiabzas business model is primarily C2B2C. The Seller contacts Kiabza to monetize their underutilized branded clothing. The products are picked up without any charge to the Seller. Kiabza curates the products for quality & authenticity, washes, irons, photographs & uploads them. Unapproved products are donated to one of Kiabza's Charity partners or sent back to the Seller at his cost. The Buyer can purchase branded pre-owned fashion on the website at value prices. Once the products get sold the Seller is paid.