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Tuttifrutti Interactive

India, Kerala
Market: Entertainment
Stage of the project: Operating business

Date of last change: 20.01.2022
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Idea


Tagline: The only female focused gaming platform!

Tuttifrutti is a google accelerated gaming startup selected as India's top 25.

Our Darkarta game grabbed 10 international awards, rank1 IP in PC/Mac. $152k revenue, 38000paid users, selected to Playpass,-Expects minimal $500k from this IP in 2022.

Trying to scaleup our magic formula - 6 other casual puzzle IP games in the pipeline. Aiming to build the only female focused unicorn gaming platform!

Are you interested to join hands - to build India's next gaming unicorn?
https://youtu.be/watch?v=Ac-VTTe2Pfs - team vision

Can we discuss?

Current Status

Case study: Our pilot IP game 'Darkarta: A Broken Heart's Quest' done using this magic formula, cut across 3500 games, 150 elite partners and became rank 1 in the PC & Mac market, grabbed 10 international awards

$155000 revenue, 38000 paid customers, Selected to Google Playpass (Elite 350/477000 games for which google will do marketing)

Market

Female gamers worldwide

Problem or Opportunity

Problem: ‘Under served market of Female gamers - $5.5bn market
1. Target female audience look for deeply engaging, fresh, free2play story driven puzzle games.
2. Post Covid world entire worlds want to heal, and wish to escape to fantasy adventure worlds sitting in their bedrooms!

Solution (product or service)

* Emotionally engaging "mass entertainer" games, using fresh, unexplored civlizations & myths - designed with universal emotions!
* Those touching/healing games targeting a post-covid world. This entire world wants to heal, shutting down in their own homes they wish to escape into 'magical fantasy adventure worlds'!

Competitors

https://thatgamecompany.com/
https://square-enix-games.com/
https://www.whaleapp.com/
https://www.wooga.com
https://www.Mytona.com

Advantages or differentiators

USP
1. Reverse game engineering - identify market trends & gaps and arrive at a futuristic mix of story & design
2. Female centricity - Decode the needs of modern women & engage her in emotionally resonating, deeply touching & healing fantasy fiction
3. Immersive worlds - We create original fun puzzle design & engaging characters that explore ancient civilization & myths
4. Gamer community - Making over 500 'target genre super-gamers as beta-testers' - part of the development pipeline & finetune product based on their collective feedback samples
5. Team par excellence - Award winner crew, team members worked for Zynga, Disney in many hit multi million cash cow games
6. Operational efficiency - 1/5th of the operational cost of major EU competitors

Finance

Mobile (Android/iOS), PC, Mac, Consoles
Darkarta - 5$ premium game
Upcoming Free2Play series - monetize with microtransactions & IAP

Business model

1. Premium Elite subcription mainly from US/Europe belt
2. Free2Play customers - ~50% from Asia(China+Japan+Korea), US(15%)....
Whales-spends upto 100$- contributes 87% of revenue - Give special early access to retain
Dophins-spends upto 20$- contributes 11% of revenue - Special rewards to retain loyalty
Minnows--spends upto 1$- contributes 1% of revenue - Ordinary game fans

Money will be spent on

1. Forge a deep tech emotional game design/ marketing & sales tech engine (AI/ML driven)
2. Forge advanced "super strategy & market data analytics R&D wing - learn customer' changing pulses...trends..to plan ahead of time..
3. Scale up team members to their segment lead's international standards - to to next dimnesion
4. Retain the cult family culture with transparency, accountability which helped us grab 10 international awards

Offer for investor

Trying to raise 0.5Mn @ $2.5Mn valuation

Team or Management

Risks

Fund raising

Incubation/Acceleration programs accomplishment

Google IGA 19, Unity, IIMK Live, Image STPI Accelerator

Won the competition and other awards

Some recognition which came our humble way!
1. Our adventure game "Darkarta: A Broken Heart's Quest" was "Classic Hit" game "rank 1" in both PC & Mac markets
2. World Game Development Excellence Award 2020 @ World Leader Summit 2020
3. Darkarta grabbed 5 awards in Indigo Awards 2019
https://www.indigoawards.com/winners/1180
4. In 'Game Connection America' "Darkarta: A Broken Heart's Quest" got 4 recognition
- Best Quality of Art award
- Best Casual Game Nominee (Top 5)
- Best Desktop/Downloadable Nominee (Top 5)
- Most Innovative & Original Nominee (Top 5)
https://www.game-connection.com/game-connection-america-2017-development-awards/
Also got 'Best in Showcase: Audience Choice' runners up award at Casual Connect Asia
5. IGDC Studio Game, 2021
6. Part of ImageCOE STPI Accelerator 2nd Cohort, Indian govt's official gaming accelerator
7. Indian Comic Books CBAM Awards 2021 - Best Cover Artist & Best Letterer Award
8. Indian Achievers' Award for Promising Start-Up 2020
9. Indian Ministry of Electronics & IT's "ASSOCHAM Top 20 ICT Startup Award 2018"
10. IAMAI GATO 2.0 - "Best Fantasy App" award
11. FICCI BAF 2018 "Best game - PC,Handheld & Consoles" - International & Indian nominations

Photos

Photo 1 - Startup 54027

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation