Competitors such as Urban pipers, Lime tray, Pet pooja
Wera Advantages & Differentiations:
1: Product Differentiation: features, performance, efficacy, meeting specifications, durability, reliability & warranty.
2: Service Differentiation: Ordering ease, delivery, installation, customer training, customer consulting & other miscellaneous services.
3: Distribution Differentiation: Channels of distribution is an effective means of differentiation. immediate access to expertise, and greater ease of ordering, and higher levels of customer or technical service.
Products typically moves through two stages of distribution including master channel partner, local dealers, and retailers.
4: Relationship Differentiation: Differentiation such as high levels of service, superior product quality, or performance. We provide and demonstrate competence, courtesy, credibility, reliability, and responsiveness. ensuring that the product is delivered on time, technical service representative is a trusted member of the customer’s team while resolving any issues quickly and accurately.
5: Image/Reputation Differentiation: sales reps have a strong technical education or background, and our products are positioned as being leading edge. Due to less budget in advertising, we have a customer-driven strategy, we Pick a handful of customers that can drive the success of our business & then focus all of our budget on these companies. Give them exactly what they want, and do it better than anyone else can.
6: Price Differentiation: Successfully competing on price requires recognition that every customer has a different price they would be willing to pay for your product.