Photo - Good Lyfe Project
54823

Good Lyfe Project

India, Haryana
Market: Food industry, Farming, Blockchain
Stage of the project: Operating business

Date of last change: 08.11.2021
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Idea

GLP is a D2c food platform providing curated staples coming through transparent supply chain layered with advice and personalisation

Current Status

Good Lyfe has been in operation for last 12 months with organic products and delivered USD 30k revenues. We have 19 suppliers with Blockchain-enabled traceability. We are currently enhancing the curated product list and building the product recommendation engine with help of nutritionists.

Problem or Opportunity

Post Covid, there is a positive disposition towards eating better and organic food. However, there are large gaps in available information to the consumers. Questions such as, which product is best suited (for me) and should I trust the certification (because certifications can be bought) remain unanswered.

Solution (product or service)

Good is creating a D2c food platform providing curated staples coming through a transparent supply chain layered with advice and personalisation. It stands on the three pillars of Product curation, Blockchain-based Traceability solution, and Recommendation.

Business model

Good Lyfe revenue is a combination of subscription fee, service fee & product gross margin. Our aims to deliver USD 1.8 M revenues in 18 months (starting Feb 2022). We will start our GTM first in Delhi NCR by targeting 12,000 families then move to other top 4 cities. By 2024, we aim to sell few of our products globally through our own website & Amazon

Incubation/Acceleration programs accomplishment

Founders Institute (Singapore Chapter) 2021
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