Photo - Do Your Thng (DYT)
56341

Do Your Thng (DYT)

India, Haryana
Market: Another
Stage of the project: Operating business

Date of last change: 22.03.2022
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Idea

DYT a creator community platform provides opportunity for creators to monetise content, collaborate, up-skill thru curated courses and manage their work thru various management tools.

Current Status

80,000 + creators with an average engagement time of 15 minutes 53 seconds, 600+ campaigns worth $ 2 Mil executed and 8,000 + subscriptions for DYT Pro (in 2 months)

Problem or Opportunity

The problem of the majority of the creators (middle class) not having access to -
- Monetisation opportunities
- Structured & platform agnostic up-skilling programs to stay relevant
- Access to tools & services to manage their business seamlessly while they focus on their core - content creation

Solution (product or service)

A single platform which creates a persona of every creator based on their past social media history and accordingly gives them a customised recommendation plan to participate in the right campaigns and also to do the right courses to become better creators. All of this with a whole lot of tools and services to enable & empower them to manage their business seamlessly

Business model

20% of the total spends the brands do with our community for content creation & an annual subscription plan for creators and DIY brands
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