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OPOD Audio

India
Market: Education, training, Entertainment, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 29.05.2022
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Idea

OPOD Audio is a mobile app that publishes 30 secs audio summaries on trending news and current affairs in Indian regional languages. It also rewards users with POD coins for every second of listening.

Current Status

We are in beta testing phase and aim to market the product aggressively.

We have 1800+ followers on Instagram and have a monthly average reach of 60K

Problem or Opportunity

News is erratic & distributed (88% Indian believe that fake news is a real issue)
Low human attention span (7 secs which is lesser than a goldfish at 9 secs)
Lack of personalized user experience (76% Indians forward news without fact-checking)
No incentives for listening (65% get breaking news from social media; 31% use WhatsApp)
Lack of news gamification platforms
Quality content is NOT free

Solution (product or service)

Provides contextual information in just 30 secs
Available in English + 8 Indian languages
Ability to Listen in your own language
Contextualized and research-backed content
Rewards in ‘POD coins’ for each second of listening
Redeem & Enjoy rewards in the in-app marketplace
Automated content generation for high scalability
Listen, Read or do both for FREE

Business model

1.Pod Monetization
Sponsored advertising in the form of pods (audio summaries)

2.Listing Fee Model
Fee of 1% to 5% based on the listing price to be charged on item(s) sold

3. Subscription Model
Quarterly, bi-yearly and yearly subscription fees to be charged to the users to listen to detailed reports and SMEs

Incubation/Acceleration programs accomplishment

US consulate backed Nexus startup program and Association of Women Entrepreneurs (AWE)
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