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ishield.ai

India, Karnataka
Market: Other, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 11.08.2022
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Idea

ishield is an AI assistant for safe and inclusive communications.

Our AI helps brands eliminate toxicity & bias towards gender, race, culture etc. in job posts, marketing collateral, email & chat.

Current Status

From the time of launch we have 5 Paid customers, 1000+ users, 40K ARR in revenues.

Active customers include
1) NYU Langone Health
2) Arkansas Children's' Hospital
3) Symphony Talent

Our Free Trial Pipeline Includes:
1) Xerox
2) Renaissance
3) Humana

We partnered with and published our app on the following enterprise software so far:
Slack
MS Teams
Lever - ATS + CRM
SmashFlyX by Symphony Talent - Talent CRM

Full market launch is planned for September 2022, and we project to grow 20% MoM thereafter.

Problem or Opportunity

We are solving the problem of eliminating unconscious bias in communications.

Unconscious bias has two implications; 1) Severe cost of errors due to resulting microaggressions, incivility, culture blunders, OR 2) Inability to attract and retain diverse audiences, leading to lost opportunities.

Currently companies invest in manual reviews and training, however, they are insufficient to tackle a) volume of online communications across various channels and data types, b) velocity and real-time nature of communications that are created and c) variety of issues that companies need to tackle.

Solution (product or service)

ishield.ai reviews text, audio, images and videos for inclusion criteria, and provides real-time guidance to eliminate unconscious bias or use more inclusive representation.

Our app is like Grammarly for removing bias towards gender, race, culture etc. across all written and visual communications.

ishield works inside enterprise ATS, CRM or Messaging apps via API, app extensions or chrome plugin, helping users to create bias-free job listings, marketing copy or chat.

Business model

ishield is a paid subscription service, with a one time 30 day free trial.

Our pricing is based on the number of users using our app. We offer volume based discounts to large organizations (1000+ employees).

Example:
Our Slack and MS Teams app (https://ishield.ai/dost) is priced at $25/Employee/Year. The revenue we generate is based on the number of employees in a company using Slack or MS Teams.
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