Filmboard

World’s first B2B marketplace enabling producers/filmmakers to book any film-related services from a verified, rated and reviewed database effectively and efficiently.

We have made in-roads into the industry which is known to have high entry barriers. We have been part of 4 web series in various capacities in the last few months. Our revenues have grown 10x over the last 3 quarters. We have already executed 17 projects on end-to-end basis including one for a US based company. Been part of projects like RRR, The Fame Game and Mukhbir. With 25k+ on the sell side and 700+ on the buy side, overall topline of Rs. 1.5 Cr in FY22, and 3.75 Cr in H1 of current FY already, we have decent traction and business growth.

The target market is $8B just in India and $108B globally. This includes only the ‘content creation’ industry covering all kinds of audio-visual projects – feature films, web series, TV series, Music Videos, Ad films & VFX/Animation and covering the whole regional industries of all languages. It is growing at the rate of 13.5% CAGR every year. Audio-visual contents are largely recession-proof.
Being a marketplace, there are segments on both 'buy' and 'sell' side of the business that we are focusing. The 'Buy' side includes small and large production houses and independent producers/filmmakers producing various kinds of long and short format contents. The 'Sell' side ranges from non glam entities like equipment suppliers, location providers and other allied service providers like catering/transport etc. to talent and crew.

The film production industry operates primarily on word of mouth and network, with high inefficiencies leading to frequent cost and timeline overruns mainly because it’s a highly unorganised industry in India. The industry has no benchmark or standardisation and has high entry barriers.

Filmboard is a first ever verified, rated and reviewed marketplace for film production services where buyers (producers/ filmmakers) can book ANY film related requirement.
It is completely transactional and not just listing, convenient to book any service required for filmmaking categorized under Talent, Crew, Services and Locations therefore making it comprehensive to cover all that is needed for film production, discovery of vendor and price with transparency on rates and availability of spot rates and bargains, payment/service assurance therefore protection for both buyers and sellers.

The direct competition is from independent Line Producers who are essentially untrained, unprofessional with deep roots into the industry. Their main utility is that they maintain a list of vendors in hand filled diaries or in the phone book.

Then there are some listing players who work in specific vertical like Talent or Crew or Locations.

There is no like to like, but still one can look at the following platforms which are a subset of what Filmboard is doing:
1. productionhub
2. setscouter
3. starnow

Filmboard is transparent, has organized and structured way of operations. Filmboard is more comprehensive, and seeks to cover a database ranging from locations to service providers, core and non-core services, even including food catering and transport. In addition, Filmboard is buyer facing and not seller facing, like the talent portals. Filmboard is transactional with ratings and reviews built in and not just a listing platform.

Since it's a B2B marketplace, we will make money in the following revenue streams:

Transaction Fee (DIY): Charged fr om service providers (sellers) who are booked on Filmboard’s platform.

Turnkey (End-to-end): A Management Fee charged from Clients (Buyers/Producers) to budget, plan and manage a whole production.

Future Revenue Streams: In the future, Filmboard will levy typical marketplace fees such as Subscription, Sponsored Listing, Advertising, Convenience Fee etc. There will also be ‘Innovation Fees’ – Live location recces (wh ere producers have big cost savings), AI guided auditions, Spot Deals etc.
major cost heads are:
Sales and Business Development: 32%
Operations: 29%
Technology/Product Development: 28%
Marketing: 11%

Transaction Fee (DIY): Charged fr om service providers (sellers), ranges 8-15% of booking value. This is already existing in the industry, wh ere it can go upto 35%, usually unofficially.

Turnkey (End-to-end): This ranges between 8-20% of project value and is charged from producers. Again this is something already existing in the industry conventionally, so there is no concept selling involved.

Utilization:

Sales and Business Development: 32%
Operations: 29%
Technology/Product Development: 28%
Marketing: 11%

Funds at the valuation of $7M or 20% discount to the priced round, whichever is lower.

The main risk is internal, if we are not able to raise right money and the right stage of business.

NA

Finalist for the National Startup Awards 2022.