We have built a seamless and user-friendly platform to help individuals efficiently plan their succession, create legally-binding Wills, and foster a culture of responsible citizenship and giving.
Current Status
AasaanWill has attracted 10,000 users, secured 8 B2B distribution partnerships, and formed 5 non-profit partnerships for increased donations and organ donations via Wills. They launched a marketing campaign with Times of India, supported by a $5 million investment.
Problem or Opportunity
AssetVault product AasaanWill tackles the urgent issue faced by over 95% of Indians who lack a legally valid Will. The current process is expensive, confusing, and time-consuming, leaving many unprepared for the future. With family asset disputes and untimely deaths on the rise, having a Will is essential to protect loved ones and ensure a smooth transition of assets. Women, in particular, face disadvantages in the absence of a Will, highlighting the importance of accessible and affordable estate planning solutions.
Solution (product or service)
We revolutionizes estate planning in India with a secure, convenient, and affordable digital platform. With 95% of Indians lacking a valid Will, our user-friendly service streamlines the process using expert lawyers. Create a Will in just 20 minutes from home, at a fraction of traditional costs. AasaanWill provides notarization, registration, and legal guidance, ensuring a comprehensive experience. As India first end-to-end digital provider in succession planning, we offer top-notch security, video letter of wishes, and real-time market value updates.
Business model
Our business model charges $75 per Will, with a 60-75% margin. We also offer a $10 annual editing subscription, 1% executorship service, and $20 p.a. storage. With a $250 LTV and LTV/CAC ratio of ~12, we aim to reduce CAC to $5 by year 3. From year 2, we leverage user profiles to offer tailored products like insurance and investment suggestions.
Incubation/Acceleration programs accomplishment
1.AasaanWill is a multi Award Winning Company that offers Will writing services to Indians
2.backed by Techstars
3.Recognized by Meet the Drapers, Accenture, London Business School, AWS and several others
4.Honored by FICCI & Indian Banking Association as the Innovator in the Mass Market Category
