iTappit is a smart business card that showcases your complete business profile with just a tap on a smartphone. The user can save a contact with one button click. Saves tons of paper and raises the value of a business card to user by 70%. iTappit works on NFC and QR code technology and has features like sharing social media, websites, emails, catalogue, office google pins, videos, bank details and more. All this information can be saved in reveiver's phone at once. At enterprise level, iTappit provides analytics of tapping/scanning activity.
Current Status
25000+ users
100+ B2B customers
70% sales through company website
Early mover in the industry. In top 3 for B2C, Top for B2B market in India.
Graduate of 500 global's Aichi Japan accelerator
Graduate of 500 global's Alberta accelerator
Generating $30,000 Annually. Targetting $60,000 by the end of financial year.
Market
1. Working professionals
2. Small business owners
3. Large corporates
4. Sales/Marketing teams on ground
Problem or Opportunity
Paper business cards have less than 20% networking efficiency as more than 70% of them get tossed away after exchange. 100% non digital bulky paper business cards wastes tons of paper and have least relevance in today's World. You can't showcase any digital information on paper business cards
Solution (product or service)
iTappit is an NFC based smart business card. Once the user taps it on receiver's smartphone, a web based business profile showcases social media links, websites, emails, catalogues, videos, office address, bank details and a feature to get in touch. With one button click, the receiver can save this information in his phone's contacts. For enterprises, iTappit provides a complete user dashboard and analytics to track the number of taps by a user, geolocation, date/time stamp of a tap.
iTappit increases the penetration of business information by 80% by ensuring the contact gets saved in the potential contact's phone. You can share an array of information digitally. Take users directly to websites/social media platforms like fb, instragram, threads, linkedin, tiktok etc.
Competitors
TapOnn
Scube
Advantages or differentiators
iTappit is B2B focussed and serves custom features as SAAS
The hardware quality of iTappit business cards is better than competitors
The software in broswer based and is not dependent on any mobile app which increases the reach and eases the user experience.
Finance
B2C - Cost price - $2, Sale Price $15
B2B - Cost Price - $1.5 Sale Price $7 (avg)
1. Outsourced manufacturing and printing of cards
2. In house software and support
3. In house marketing & sales
4. Marketing channels - website, social media, google ads
Metrics
1. Number of webiste sales (B2C)
2. Number of business inquiries through website and calls (B2B)
Money will be spent on
Human resources.
Technology and printers
Marketing, PR & Ad scale